Soothers, Teethers & Oral Care
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Father, venture capitalist, founder and CEO, Steve B. Dunn, established Munchkin in 1991, following the birth of his daughter Beau and identification of a niche for innovative infant and toddler products. Supporting the principle of innovation the Company has invested in over 100 patents, transforming mundane products into clever solutions. Key successes are the ‘Click Lock Cups’ that feature a secure lid for leak proofing that allows parents to see, hear and feel assured the product is correctly closed and ‘White Hot’ technology that alerts parents if an item or environment is too hot for baby including bath water, food and cars.

Munchkin knows ‘it’s the little things’ in a parent’s life that often make the biggest difference and their successful approach has led to them being recognised with over 120 nursery awards and a turnover in excess of $300mn. It works exclusively with wholesaler Baby Brands Direct to distribute its products to the independent sector carrying over 120 products in stock over infant categories: teething, feeding equipment, bath toys, hygiene and travel accessories.

With an impressive range of over 200 leading edge products, Munchkin delivers when it comes to making life as a parent stress-free and exciting. Their line of oral care products for babies includes brightly coloured teethers that are carefully created using a selection of exciting textures to engage and calm a fidgety baby. They are specifically designed to provide babies with relief from discomfort during their teething stage. For wholesale Munchkin baby products at unbelievable prices, shop with Baby Brands Direct and we promise outstanding quality on the brand that's trusted and loved by parents and their children. We are one of the leading suppliers for nursery retailers and wholesale lots of baby products from big brands at prices you'll love.

Soothers, Teethers & Oral Care Categories

In 2010 Munchkin acquired Lindam, the number 1 safety brand, in order to support two strategic objectives for the Company. Steven B. Dunn, chairman and CEO, Munchkin, Inc. said at the time, "First, this transaction instantly provides a substantial footprint in Europe from which we can accelerate the growing international distribution of our existing portfolio.  Second, it allows Munchkin to quickly enter the large U.S. infant and pet safety gate category with an award-winning European line.  This is an excellent strategic addition for Munchkin given the complementary nature of the two companies' product portfolios."

Baby Brands Direct Matthew Toulson, General Manager for Munchkin UK said, “We are very excited to be working with Baby Brands Direct as our preferred supplier into the UK independent market of pharmacies, gift and baby and nursery specialists. Their experience, reputation and excellent customer service coupled with our aggressive growth plans into the UK and European market creates an extremely strong partnership”.


Baby Brands Direct is a nursery distributor focused on offering retailers effective and affordable soothers and teethers for play and to help the baby's gums. You can ensure the perfect start of life and we can ensure you with free to use and professionally organised products descriptions and images.

Global trends have moved production into cute, innovative, fun and yet practical oral care products.Our company understands that oral products are must have essentials in early oral hygiene as much as a sanitizer as much as a comforter. Parents enjoy functional and ergonomic designs; babies enjoy the fun in the routine. Baby Brands Direct enjoys stable and loyal relationships with our suppliers. Our clients enjoy it all!