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Father, venture capitalist, founder and CEO, Steve B. Dunn, established Munchkin in 1991, following the birth of his daughter Beau and identification of a niche for innovative infant and toddler products. Supporting the principle of innovation the Company has invested in over 100 patents, transforming mundane products into clever solutions. Key successes are the ‘Click Lock Cups’ that feature a secure lid for leak proofing that allows parents to see, hear and feel assured the product is correctly closed and ‘White Hot’ technology that alerts parents if an item or environment is too hot for baby including bath water, food and cars.
Munchkin knows ‘it’s the little things’ in a parent’s life that often make the biggest difference and their successful approach has led to them being recognised with over 120 nursery awards and a turnover in excess of $300mn. It works exclusively with wholesaler Baby Brands Direct to distribute its products to the independent sector carrying over 120 products in stock over infant categories: teething, feeding equipment, bath toys, hygiene and travel accessories.
Thermometers & Humidifiers
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In 2010 Munchkin acquired Lindam, the number 1 safety brand, in order to support two strategic objectives for the Company. Steven B. Dunn, chairman and CEO, Munchkin, Inc. said at the time, "First, this transaction instantly provides a substantial footprint in Europe from which we can accelerate the growing international distribution of our existing portfolio. Second, it allows Munchkin to quickly enter the large U.S. infant and pet safety gate category with an award-winning European line. This is an excellent strategic addition for Munchkin given the complementary nature of the two companies' product portfolios."
Baby Brands Direct Matthew Toulson, General Manager for Munchkin UK said, “We are very excited to be working with Baby Brands Direct as our preferred supplier into the UK independent market of pharmacies, gift and baby and nursery specialists. Their experience, reputation and excellent customer service coupled with our aggressive growth plans into the UK and European market creates an extremely strong partnership”.
Considering the fast development of new and modernized designs, sales of thermometers and humidifiers are certainly growing. Baby Brands Direct has been a preferred supplier to independent retailers, department stores and nurseries because we keep on our promise to select the high in search criteria goods that you get quickly to your end users.
Retailers can discover digital and infrared thermometers for ear, forehead, and room temperature and even combined ones with one-touch designs that can display measurements in less than 1 second. Our Vicks’ humidifiers and accessories include vaporizers, vapopads, air purifiers and ultrasonic humidifiers. With so many options, parents often look for retailers that offer a wide range of choice, so they then select a device that is appropriate for their needs. We would like you to respond to even the fussiest requests and we are delighted to offer you an extensive list of goods that can help you manage and enrich your stock.