Point of Sale
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Father, venture capitalist, founder and CEO, Steve B. Dunn, established Munchkin in 1991, following the birth of his daughter Beau and identification of a niche for innovative infant and toddler products. Supporting the principle of innovation the Company has invested in over 100 patents, transforming mundane products into clever solutions. Key successes are the ‘Click Lock Cups’ that feature a secure lid for leak proofing that allows parents to see, hear and feel assured the product is correctly closed and ‘White Hot’ technology that alerts parents if an item or environment is too hot for baby including bath water, food and cars.

Munchkin knows ‘it’s the little things’ in a parent’s life that often make the biggest difference and their successful approach has led to them being recognised with over 120 nursery awards and a turnover in excess of $300mn. It works exclusively with wholesaler Baby Brands Direct to distribute its products to the independent sector carrying over 120 products in stock over infant categories: teething, feeding equipment, bath toys, hygiene and travel accessories.

 

Point of sale is a simple marketing strategy that helps business bottom line and drives sales. Baby Brands Direct has been always assisting clients in growing their businesses. That is why, along with our partnering brands, we have put together a collection of sales material for you. Discover effective marketing tools like display stands, brands’ catalogues, window stickers, shelf wobblers, edges and headers as well as information leaflets. Accelerate your sales with our collection of bright, appealing designs to grab attention and increase awareness of brands and products. You can communicate clear and consistent messages that turn interest into a purchase. Point of sales gives value to your customers and enhances the shopping experience by adding visually interactive content.

Point of sales has been a very successful category ever since introduced on our website for both newcomers and senior retailers in the industry. We will continue upgrading our catalogue with the latest material that our partners offer and communicate with you effective practices that suit your business’ objectives.

 

Point of Sale Categories

In 2010 Munchkin acquired Lindam, the number 1 safety brand, in order to support two strategic objectives for the Company. Steven B. Dunn, chairman and CEO, Munchkin, Inc. said at the time, "First, this transaction instantly provides a substantial footprint in Europe from which we can accelerate the growing international distribution of our existing portfolio.  Second, it allows Munchkin to quickly enter the large U.S. infant and pet safety gate category with an award-winning European line.  This is an excellent strategic addition for Munchkin given the complementary nature of the two companies' product portfolios."

Baby Brands Direct Matthew Toulson, General Manager for Munchkin UK said, “We are very excited to be working with Baby Brands Direct as our preferred supplier into the UK independent market of pharmacies, gift and baby and nursery specialists. Their experience, reputation and excellent customer service coupled with our aggressive growth plans into the UK and European market creates an extremely strong partnership”.
 

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Baby Brands Direct is a nursery distributor of premium profit related goods and premium service. Point of Sales is a key marketing technique for any business, regardless if you are an establishment or an online retailer. The baby industry is booming and it is really the customer driving it forward. Competition is fierce and that is why businesses should illustrate why clients should choose them instead of others.

Use the winning AIDA formula of Attention, Interest, Desire, and Action to get customers involved. You would certainly agree that visually appealing shelves are more likely to sell items when compared to a dilapidated or bland display shelf that’s in disarray. When a display shelf is colourful and organized, your customers are more likely to pick something up from it because they are confident that all the products here are new, clean and worth it. Together we can use the right signage to sign off many successful sales for you!