Furniture & Furnishings
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Exclusively designed in the UK, the Silvercloud nursery collection creates a comforting and cosy nursery. All of the items feature beautifully appliquéd and embroidered details with delicate prints and soft textures. Silvercloud has been developed by the much loved nursery brand East Coast, which has been established for over 50 years, so you know that Silvercloud is a brand you can trust. The East Coast Group was established in 1960, in Norfolk, and is still run by the same family that started the company. East Coast is well known for its beautiful, high quality, modern nursery furniture that is produced from sustainably sourced timber. As part of the East Coast Group, Silvercloud are proud to offer parents luxurious and comfortable baby bedding at affordable prices.

Baby Brands Direct only stocks the highest quality furniture and furnishings from reputable brands in the industry, including: Bright Starts, Babymoov, East Coast and Mothercare. We offer retailers a variety of styles and price points with quality guarantees. Browse through our extensive catalogue of blankets, mosses baskets & stands, baby cribs, junior beds, swaddles, safety rails, cots, dressers, drawers & nursery furniture, sleepsuits, sleep bags & gowns, positioners & pillows, cot top changers and mattresses. As an award winning wholesaler, Baby Brands Direct also supplies matching wardrobes, drawers and room sets.

Expectant parents spend a lot of time in decorating the baby’s nursery as this is one of the biggest financial investments they make. Offering variety is fundamental; however safety and quality are even more important buying factors from a parent stance. We have made sure we offer diverse range and long-lasting furniture items so your customers buy from you and recommend you to others. Essentially, furniture and furnishings are inventories with high profit margins. Retailers can benefit from a complete list of décor ideas at unquestionably good prices.

Furniture & Furnishings Categories

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Baby Brands Direct is a drop ship supplier to a global clientele. Our furniture and furnishings category showcases high in demand and fast moving items.From the classic Very Hungry Caterpillar to the baby giant Mothercare, our blankets are made with real quality and care for your wholesale needs. Our partnership with the renowned brand Lindam means we can bring you the latest products in their range of baby safety rails. Over 50 years the UK based brand East Coast has been bringing you evergreen classics with innovative twists. You will find solid hardwood nursery furniture like customers’ favourites oak dressers and drawers. With the ease of ordering you get, you can even more easily diversify your product’s line.