Changing & Potty Training
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Exclusively designed in the UK, the Silvercloud nursery collection creates a comforting and cosy nursery. All of the items feature beautifully appliquéd and embroidered details with delicate prints and soft textures. Silvercloud has been developed by the much loved nursery brand East Coast, which has been established for over 50 years, so you know that Silvercloud is a brand you can trust. The East Coast Group was established in 1960, in Norfolk, and is still run by the same family that started the company. East Coast is well known for its beautiful, high quality, modern nursery furniture that is produced from sustainably sourced timber. As part of the East Coast Group, Silvercloud are proud to offer parents luxurious and comfortable baby bedding at affordable prices.

Baby Brands Direct is a worldwide distributor of changing and potty training. Our extensive list of products includes: changing mats, potties, nappy disposal equipment, step stools, sterilirants and hygiene products as well as trainer seats. Our clients can offer a complete package that would fit any taste and needs. Parents like to have it all because it simply eases their lives; it protects the baby and having it all means less cleaning up. Baby Brands Direct has also ensured our clients spend less time in selecting what are the items in demand; we simply have them all for you.

Retailers can rely on leading and reputable brands such as Fisher-Price, Tiny Tatty, Munchkin, Disney, Milton and CTN. We work closely with suppliers to ensure our clients get the best prices, receive volume discounts and we are delighted to also offer loyalty credits. You have access to comprehensive products descriptions and maintenance’s instructions. All of this information along with CVS files and image footage is free so you can get your stock quickly to your end users.



Changing & Potty Training Categories


As a disinfectant supplier, Baby Brands Direct presents you the latest trends and developments in the market. Not only are our changing mats designed with comfort in mind, but we offer a range of designs and colours to choose from, including a changing mat printed with the iconic Tiny Tatty Teddy and 101 Dalmatians complete with a striking paw print border. Our nappy disposal systems provide a convenient, hygienic and cost efficient alternative.

Browse through our selection of innovative potties, from odourless to comfort orientated, to colourful designs and we will guarantee a great wholesale price. We have brought together products from some of the biggest brands in the world, bringing to you seats that eliminate odour and carry some of children’s most loved characters.