• About
  • More Info
  • Awards
  • Resources

Exclusively designed in the UK, the Silvercloud nursery collection creates a comforting and cosy nursery. All of the items feature beautifully appliquéd and embroidered details with delicate prints and soft textures. Silvercloud has been developed by the much loved nursery brand East Coast, which has been established for over 50 years, so you know that Silvercloud is a brand you can trust. The East Coast Group was established in 1960, in Norfolk, and is still run by the same family that started the company. East Coast is well known for its beautiful, high quality, modern nursery furniture that is produced from sustainably sourced timber. As part of the East Coast Group, Silvercloud are proud to offer parents luxurious and comfortable baby bedding at affordable prices.

This is a great page for retailers to grab a bargain! We run regular monthly promotions with feeding brand market share leaders Philips Avent and Tommee Tippee. To receive a copy of the forecasted promotional plan for these brands, please e-mail We also have margin maintenance schemes from brands such as Tiny Love, that offer a reduced trade price to ensure your margins stay protected i.e. the same, when competing with the ‘going consumer price’. You will also find fantastic deals on end of lines, flash manufacturer offers and category sales, making for a great way to capitalise on online and in-store traffic and sales.

All our trade sales discounts are available to registered Baby Brands Direct customers who will also receive e-mails on exclusive voucher code offers. Please also be sure to check our Promotions Page for amazing BOGOF style deals, money off and percentages off, all applied at checkout! Some of these great offers are funded by the manufactured to promote new lines and encourage increased range listing. Please take advantage of these exclusive great prices while they last! Finally, don’t forget to participate in our competitions for your chance to win FREE STOCK!

SALE Categories


With extensive experience in the industry, Baby Brands Direct is a nursery specialist who has always been striving to provide clients with both top rated baby products and top quality customer service. We pride ourselves in giving value to our customers. With each sale’s offer our clients have an exclusive access to high in demand and profit driven goods from bestselling items. With our ongoing deals you can mix and match items to drive higher margins and successful business growth.

At the heart of our wholesale business concept is providing our clients with unbeatable price points. With our all-inclusive sales category, you can view and make the most of trendy baby merchandise. You can also enhance your marketing efforts by providing your customers with similar promotions. Discover the following pages and check out our limited time sales offers!