Plush Toys & Activities
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Tiny Tatty Teddy originally came to life by British cartoonist and illustrator Michael Payne in 1987. His sketches of the adorable teddy character have appeared since on the hugely successful emotive and expressive Carte Blanche Greeting cards that have stolen a place in both children’s and adult’s hearts. Now further developed by a team of artists the bear is immediately recognised in his signature light grey fur, cross stitched patchwork repairs, white snouts, blue nose and tiny black eyes.

The gifting Company’s head of U.K. licensing, Sarah Quigley comments, “Carte Blanche is unique in having an in-house creative hub, including artists and designers as well as licensing and marketing experts.” The popular bear is globally recognised and transfers particularly well to baby and nursery products for the sentiments that it represents and merits in appearance including unisex colours. Baby Brands Direct is an award winning wholesaler to a range of independent retailers and stocks the Tiny Tatty Teddy licence over a number of categories including rockers, highchairs, changing mats, travel accessories, bed sets and bathing accessories.

Teddies are an essential purchase for all nursery rooms and also represent a large share of the new baby gift market. As a prime wholesaler to the nursery industry, Baby Brands Direct prides itself in stocking a variety of soft toys suitable for various stages of a baby's development. As a nominated distributor for leading brands including Fisher-Price, Lamaze, Peter Rabbit, Little Bird Told Me and Keel Toys, we are able to offer a huge range of quality plush toys. Our clients can select from: ring, bean, squeak & body rattles, activity plush toys, Disney character large toys, comfort blankets, linkable loop toys, audio & light soothers, ragdolls & plush dolls, musical plush toys, licensed character plush toys and nursery teddies.

Plush toys and activity items are high in demand as they play a crucial role in the educational process. Toddlers get attached to dolls, puppets, and stuffed animals as they teach them important skills. Retailers can shop at convenience with our unparalleled selection while benefiting from our competitive wholesale prices.

Plush Toys & Activities Categories

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According to researchers, these playthings have unique advantages over other toys because kids know that a plush puppy or a princess doll represents a living thing; they can relate and attach emotions to. Playing with these "friends" allows kids to explore their complex feelings. Stuffed animals also give 2- and 3-year-olds the chance to master people skills, improve their vocabulary, and much more.

Paediatrics strongly recommend fluffy toys for boys as toys flexes boys’ language, a recent growing trend that has been turning over quick sales in the plush toy market. Baby Brands Direct considers all these facts whenever we are updating our catalogue. Our clients are assured to quickly tap into the latest trends with up-to-date trendy toys.