Plush Toys & Activities
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The successfully patented concept in 2005 by the inventor Julie Dix, was inspired by her children's affection and attachment to smooth, satiny looped tags. The key attributes that the collections’ products feature are tags in a variety of colours, patterns, and textures (wide, thin, silky, textured, bright-coloured, pastel, shiny, solid) that function as a means for providing sensory stimulation for children via either their passive (ocular) or active (tactile) interaction with the item.

The comfort blankets are the staple baby products of the range featuring two pieces of fabric design sewn together with a vast number of tags adorning the sides of the item; serving as both a comforter and development product. The award winning range has grown tremendously in toy products particularly with the backing of nursery giant and manufacturer KidsII. Stimulating the senses these baby products set the process of physical, emotional and social development forming a valued component of a nursery range. These Taggies products are exclusively distributed by Baby Brands Direct in the UK.

Teddies are an essential purchase for all nursery rooms and also represent a large share of the new baby gift market. As a prime wholesaler to the nursery industry, Baby Brands Direct prides itself in stocking a variety of soft toys suitable for various stages of a baby's development. As a nominated distributor for leading brands including Fisher-Price, Lamaze, Peter Rabbit, Little Bird Told Me and Keel Toys, we are able to offer a huge range of quality plush toys. Our clients can select from: ring, bean, squeak & body rattles, activity plush toys, Disney character large toys, comfort blankets, linkable loop toys, audio & light soothers, ragdolls & plush dolls, musical plush toys, licensed character plush toys and nursery teddies.

Plush toys and activity items are high in demand as they play a crucial role in the educational process. Toddlers get attached to dolls, puppets, and stuffed animals as they teach them important skills. Retailers can shop at convenience with our unparalleled selection while benefiting from our competitive wholesale prices.

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Tactile stimulation is important for the development of babies and toddlers as they learn through this sensory stimulation. Commenting on the importance of exploring texture, child development author and expert, Jackie Silberg, says, “Babies need a variety of tactile experiences to become familiar with their world. An infant spends the majority of his first year of life learning through these tactile experiences. Babies need touching experiences to “grow” the brain and “grow” the body. It is as critical as nutrients and vitamins. Exploring texture is something that babies love to do. You can use silky cloth, materials that are fuzzy, smooth, and furry.”


Taggies is available to independent trade to buy from multi award winning wholesaler Baby Brands Direct. Commenting on the distribution, Thomas Baker, European Sales Director at Kids II said, “We are delighted to have Baby Brands Direct exclusively distributing Taggies into the UK independent market. Their modern and efficient service and excellent customer service provides an excellent match with Kids II and we look forward to continuing our successful partnership together.”


According to researchers, these playthings have unique advantages over other toys because kids know that a plush puppy or a princess doll represents a living thing; they can relate and attach emotions to. Playing with these "friends" allows kids to explore their complex feelings. Stuffed animals also give 2- and 3-year-olds the chance to master people skills, improve their vocabulary, and much more.

Paediatrics strongly recommend fluffy toys for boys as toys flexes boys’ language, a recent growing trend that has been turning over quick sales in the plush toy market. Baby Brands Direct considers all these facts whenever we are updating our catalogue. Our clients are assured to quickly tap into the latest trends with up-to-date trendy toys.