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The Lansinoh brand originated over 30 years ago, in Oregon 1984, by breastfeeding mum, Rasheda Hagen, who struggled with the painful side effects of breastfeeding including bleeding and cracked nipples. She searched for her own effective solution, eventually obtaining wool fat from a hospital pharmacy via her husband who was a practising Dr. She soon discovered the powerful benefits of Lanolin and went on to create HPA Lanolin (now endorsed by the British Allergy Foundation) and has sold over 165 million tubes world-wide.

Over the years, Lansinoh has developed and brought to market a full range of products known as their ‘pump-store-feed & care’ range developed for sustained breastmilk feeding – both at the breast and also through innovative breastmilk feeding equipment. Supply of the entire range is available to retailers through the wholesale distribution channel provided by Baby Brands Direct. Lansinoh is a well-established breastfeeding expert; recommended by mums and healthcare professionals - achieving sales of their nursing pads in excess of 4.4 billion boxes.

As an all-inclusive and reputable wholesaler to nursery and pharmaceutical retailers, Baby Brands Direct only stocks the highest quality feeding brands. Holding wholesale distribution rights with nursery brands like Philips Avent, Tommee Tippee Closer to Nature, Dr. Brown's, NUK, MAM, and Munchkin Latch, Baby Brands Direct is able to offer retailers a variety of price points. Our extensive catalogue features: glass bottles, anti-colic systems, BPA free bottles, bottle vent systems, brushes, gift sets, kits and a vast range of accessories. In the rather competitive market, you are able to quickly discover the latest and the most demanded baby feeding products in one place.

As a worldwide distributor, we have been marketing top rated products, assuring we offer our clients wholesale prices that drive their businesses further. With extensive information on each item, you can quickly understand product specifications and functions. Providing volume discounts and quality products, means business that cares. Parents care about their little ones just like we care about our clients.

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Lansinoh believes when mums choose to breastfeed, they should have the support and encouragement they need to experience all of its benefits, and ensure baby feels the same. They'll always take mothers seriously and their needs personally, creating high-quality products mums want and can trust as they nurture their babies and develop a special bond only formed in motherhood.

'Lansinoh remain committed to the relationship with Baby Brands Direct, who we know champion quality, innovation and good value for money for their customers. We put mums and babies first, and we see this in the commitment Baby Brands Direct show by continuing to support us.' Lottie Haigh, Senior Brand Manager Lansinoh
 

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With so many different types of feeding equipment available, Baby Brands Direct has been assisting retailers to select the most demanded products in a timely manner. We have eased the stocking process so that you take the most of the ever growing industry. The booming baby market has proved that providing customer’s experience is the very best selling point. Experience goes a long way through design and implementation ideas.

Safety is in baby’s feeding products. Baby Brands Direct works with the leading names in the industry to deliver high quality and innovation to our global client base. Our premium selection is often found in parental guides, popular blogs and magazines where our bottles, teats and accessories are highly rated for their practicality and quality.