Plush Toys & Activities
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Elmer the Patchwork Elephant, is a children's picture book series by the British author David McKee. The story revolves around the elephant that has a colourful body unlike any other elephant. His body includes colours: yellow, orange, red, pink, purple, blue, green, black and white and introduces little ones to the concept of diversity and self-consciousness. The author comments, ‘Once I had the image, I got the name, which was El, like elephant, and then it's like when you name a baby, they name themselves a bit.’

The character has since been turned into a children's TV series with 27 books being published since 1989. Elmer has sold nearly 5 million copies worldwide and been translated into 40 different languages, cementing its legacy into children’s product history. The wonderfully simple and poignant introduction to championing differences, is celebrated in many nurseries across the globe and continues to stimulate steady interest and consistent love for its toys. Baby Brands Direct wholesales the popular character toys directly to independent retailers.

Teddies are an essential purchase for all nursery rooms and also represent a large share of the new baby gift market. As a prime wholesaler to the nursery industry, Baby Brands Direct prides itself in stocking a variety of soft toys suitable for various stages of a baby's development. As a nominated distributor for leading brands including Fisher-Price, Lamaze, Peter Rabbit, Little Bird Told Me and Keel Toys, we are able to offer a huge range of quality plush toys. Our clients can select from: ring, bean, squeak & body rattles, activity plush toys, Disney character large toys, comfort blankets, linkable loop toys, audio & light soothers, ragdolls & plush dolls, musical plush toys, licensed character plush toys and nursery teddies.

Plush toys and activity items are high in demand as they play a crucial role in the educational process. Toddlers get attached to dolls, puppets, and stuffed animals as they teach them important skills. Retailers can shop at convenience with our unparalleled selection while benefiting from our competitive wholesale prices.

Plush Toys & Activities Categories

Elmer is a well-known character, with his stories often read and celebrated in nurseries across the global. He has a fun personality that captures the imaginations and psychology of toddlers. As a popular theme, many nurseries run ‘Elmer Weeks’ or ‘Elmer Events’, where the kids bring in their elephant teddies, make masks, paint and make collages of him, and wear their brightest most colourful clothes! Wholesaler, Baby Brands Direct is sure of the success of Elmer toys and accordingly ensures supply of these nursery toys to retailers.


According to researchers, these playthings have unique advantages over other toys because kids know that a plush puppy or a princess doll represents a living thing; they can relate and attach emotions to. Playing with these "friends" allows kids to explore their complex feelings. Stuffed animals also give 2- and 3-year-olds the chance to master people skills, improve their vocabulary, and much more.

Paediatrics strongly recommend fluffy toys for boys as toys flexes boys’ language, a recent growing trend that has been turning over quick sales in the plush toy market. Baby Brands Direct considers all these facts whenever we are updating our catalogue. Our clients are assured to quickly tap into the latest trends with up-to-date trendy toys.