Food Prep & Weaning
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Boasting a portfolio of over 50 awards and commendations, Brother Max brings something new to the baby feeding and safety market. Established in 2005, today Brother Max has a committed team of experts in the field with over 100 years of experience combined. Focusing on simple, clever solutions to the everyday challenges of parenthood, we keep true to the ethos of easy-to-use, high-quality and well-designed baby products, with a strong brand presence. Brother Max has become a firm favourite with new mums and celebrities. From weaning bowls and plates to cute night lights and unique 6-in-1 thermometers Brother Max has covered all the bases. Supply of Brother Max has been available to approved retailers from Baby Brands Direct since 2012.

Baby Brands Direct’s range of licensed feeding sets has been an increasingly popular choice for retailers to fulfil their stock with. You can find baby food feeders, food storage pots, weaning utensils, weaning and feeding cutlery, snack pots, baby bibs, weaning bowls, plates, cups and sets as well as food processors. As a favourite nursery wholesaler, our inventory consists of leading and trustworthy brands like Munchkin, Annabel Karmel, Nuby, Beaba, Babymoov, Philips and many other experts in the industry. Our clients have access to a variety of different baby food preparation tools that not only make it easier to prepare food, but also allow for more variety in the types of food parents can introduce to the little one.

Researches show that parents prefer to invest in baby food making devices as it saves them time and it helps building healthy eating habits from the beginning. Devices like the Beaba Pro Baby Food Maker have made making baby food a snap. With such testimonies we have been witnessing a swift growth in the food preparation and weaning products’ sales.

Food Prep & Weaning Categories

The Brother Max brand recently undertook an update in their packaging and branding, using contemporary colours to help create easy modular range building in store and create a distinctive brand presence. The brand’s ethos remains the same as when it was founded, using innovation, great designs and high quality products, to make life simpler and chores quicker for parents.

Jo Ledsham, Managing Director of Brother Max comments, ‘We are delighted to offer our range of products through UK innovative wholesaler Baby Brands Direct. Our unique range of products offers something completely new and innovative for its retailers and we relish the opportunity the partnership brings to together increase the number of independent retailers who have already become part of the Brother Max family.’


One of the prime reasons for the sector’s progress is the fact that nowadays moms are 50 times busier and do not have the cooking skills that women did when baby food was introduced 80 years ago. Another major factor is the baby healthy eating trend that has been quickly developing throughout 2015. Parents and especially moms prefer home-made and healthy food choices for their babies. Therefore, they buy functional devices that can fit their lifestyles and needs.

Baby Brands Direct gives you the opportunity to capitalise on this trend via offering you a portfolio of products which fulfil the whole feeding routine. Discover the bestselling items in a wide range of designs, colours and shapes.