Point of Sale
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Boasting a portfolio of over 50 awards and commendations, Brother Max brings something new to the baby feeding and safety market. Established in 2005, today Brother Max has a committed team of experts in the field with over 100 years of experience combined. Focusing on simple, clever solutions to the everyday challenges of parenthood, we keep true to the ethos of easy-to-use, high-quality and well-designed baby products, with a strong brand presence. Brother Max has become a firm favourite with new mums and celebrities. From weaning bowls and plates to cute night lights and unique 6-in-1 thermometers Brother Max has covered all the bases. Supply of Brother Max has been available to approved retailers from Baby Brands Direct since 2012.

 

Point of sale is a simple marketing strategy that helps business bottom line and drives sales. Baby Brands Direct has been always assisting clients in growing their businesses. That is why, along with our partnering brands, we have put together a collection of sales material for you. Discover effective marketing tools like display stands, brands’ catalogues, window stickers, shelf wobblers, edges and headers as well as information leaflets. Accelerate your sales with our collection of bright, appealing designs to grab attention and increase awareness of brands and products. You can communicate clear and consistent messages that turn interest into a purchase. Point of sales gives value to your customers and enhances the shopping experience by adding visually interactive content.

Point of sales has been a very successful category ever since introduced on our website for both newcomers and senior retailers in the industry. We will continue upgrading our catalogue with the latest material that our partners offer and communicate with you effective practices that suit your business’ objectives.

 

Point of Sale Categories

The Brother Max brand recently undertook an update in their packaging and branding, using contemporary colours to help create easy modular range building in store and create a distinctive brand presence. The brand’s ethos remains the same as when it was founded, using innovation, great designs and high quality products, to make life simpler and chores quicker for parents.

Jo Ledsham, Managing Director of Brother Max comments, ‘We are delighted to offer our range of products through UK innovative wholesaler Baby Brands Direct. Our unique range of products offers something completely new and innovative for its retailers and we relish the opportunity the partnership brings to together increase the number of independent retailers who have already become part of the Brother Max family.’

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Baby Brands Direct is a nursery distributor of premium profit related goods and premium service. Point of Sales is a key marketing technique for any business, regardless if you are an establishment or an online retailer. The baby industry is booming and it is really the customer driving it forward. Competition is fierce and that is why businesses should illustrate why clients should choose them instead of others.

Use the winning AIDA formula of Attention, Interest, Desire, and Action to get customers involved. You would certainly agree that visually appealing shelves are more likely to sell items when compared to a dilapidated or bland display shelf that’s in disarray. When a display shelf is colourful and organized, your customers are more likely to pick something up from it because they are confident that all the products here are new, clean and worth it. Together we can use the right signage to sign off many successful sales for you!