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Boon is a young company that is committed to creating the most innovative baby gear and keeping it affordable. The founding principle was to deliver a benefit to parents in response to problems they face bringing up their little ones. Hence, the Company was called Boon, which means ‘benefit’, particularly ‘a benefit bestowed in response to a request.’ Each one of their products offers a ‘boon’ to parents by helping to make their everyday lives a bit easier while incorporating great design at an affordable price.

The first product was the Frog Pod Bath Scoop, the design of which was inspired by founder Rebecca Finnell’s experience of a messy bath time. Today this product is included in the top 21 most innovative products list by ‘Mother and Baby’. Baby Brands Direct is a wholesaler of Boon’s range of brightly coloured, fun products that are engaging for both parents and children. 

Baby Baths are a vital purchase for new parents looking to bathe their newborn safely in an enjoyable environment. Baby Brands Direct stocks a variety of baths from the 3 in 1 baby bath by Fisher-Price to the portable inflatable bathtub by Munchkin. In addition, the Fisher-Price trusted brand offers a variety of safety features and accessories to be used as baby grows. Browse our wide selection of bath time products available for wholesale here. Discover our product line of baby baths, bath time accessories, hooded towels, bath inserts & supports, toiletries, bath and room thermometers, bath mats, baby grooming essentials and bath water temperature indicators.

Baby Brands Direct works in association with expert names in the industry providing our clients immediate access to the most sought after nursery brands. Our suppliers work closely with paediatricians who endorse using water as a great way to engage with the little one’s senses. The more parents want to make bath time engaging the more bath time products sales keep growing. Our clients can shop bath time goods in different shapes, colours and designs from leading international industry brands.


Bathtime Categories

Parents often look to specialist baby and nursery stores for advice and support in caring best and most efficiently for their little ones. In some cases, they are not always familiar with the products available in the industry or which ones will best benefit them. In the case of Boon, the crux of the baby brand is thinking about those time consuming, not so fun chores and presenting eye catching, trendy solutions that make them bearable and a point of interaction with baby and toddler. Their selection of Bath Scoops is a good example of this and the Boon baby products available wholesale at Baby Brands Direct.

A spokesperson from Boon comments, ‘We're committed to creating nothing but the most innovative gear and keeping it affordable. Our design studio is always in motion, tackling one parenting challenge after another.’ A highly recommended product for retailers to stock, particularly as a gift item, is the Boon nightlight. The product features 3 portable balls with GLO multi-coloured lights that do not get hot as they are non-electronic; a great toddler bedtime bribe!


As a worldwide supplier, Baby Brands Direct has made it convenient for retailers to stock on brands and items that they often have scarce or no access to locally. For instance, Babymoov has introduced innovative inflatable bathtub, perfect for parents looking for a comfortable, safer bath for their baby. From mats that tell you when the water is too hot to T bars that help hold the baby in place. You can choose from the Earth Friendly Baby range offering organic shampoos, body lotions, baby wipers, massage oil and bubble bath. Hooded towels have been a growing hit among retailers and parents.

Our partners, Munchkin, have introduced a line of bath time ducks to help parents check the temperature of their baby’s bath, doubling as fun, exciting toys for baby to play with while in the tub. Our range of bath inserts and supports are designed to make bath time easier for parents. We have made available a range of bath time accessory products, from the practical Tommee Tippee and Beaba who are providing you with baby scissors and combs to nail clippers and nose aspirators.