Bathtime Toys
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Boon is a young company that is committed to creating the most innovative baby gear and keeping it affordable. The founding principle was to deliver a benefit to parents in response to problems they face bringing up their little ones. Hence, the Company was called Boon, which means ‘benefit’, particularly ‘a benefit bestowed in response to a request.’ Each one of their products offers a ‘boon’ to parents by helping to make their everyday lives a bit easier while incorporating great design at an affordable price.

The first product was the Frog Pod Bath Scoop, the design of which was inspired by founder Rebecca Finnell’s experience of a messy bath time. Today this product is included in the top 21 most innovative products list by ‘Mother and Baby’. Baby Brands Direct is a wholesaler of Boon’s range of brightly coloured, fun products that are engaging for both parents and children. 

Bath time has grown in importance since parents have been on the constant look for effective ways to make the process enjoyable. Parents have also become busier than ever and highly concerned with child’s development. Retailers should be responsive to consumer demands and capitalise on parents’ needs. Baby Brands Direct assists departmental and independent stores and retailers by providing the best branded and quality toys available. As a leading wholesaler direct to trade we take pride in delivering dynamic brands including Tomy and Tommee Tippee and licensed character bath toys like: Thomas the Tank Engine. Discover our wholesale catalogue of: bath squinters, bath water temperature indicators, bath time activities and musical bath toys.

Bath time toys contribute hugely to the mounting billion toy industry. Indicating the fast moving and profit orientated goods is what we have done to deliver you safe, innovative and popular designs. Find what suits your business best and reap the benefit of the growing toy industry by simply enjoying our affordable price range.

Bathtime Toys Categories

Parents often look to specialist baby and nursery stores for advice and support in caring best and most efficiently for their little ones. In some cases, they are not always familiar with the products available in the industry or which ones will best benefit them. In the case of Boon, the crux of the baby brand is thinking about those time consuming, not so fun chores and presenting eye catching, trendy solutions that make them bearable and a point of interaction with baby and toddler. Their selection of Bath Scoops is a good example of this and the Boon baby products available wholesale at Baby Brands Direct.

A spokesperson from Boon comments, ‘We're committed to creating nothing but the most innovative gear and keeping it affordable. Our design studio is always in motion, tackling one parenting challenge after another.’ A highly recommended product for retailers to stock, particularly as a gift item, is the Boon nightlight. The product features 3 portable balls with GLO multi-coloured lights that do not get hot as they are non-electronic; a great toddler bedtime bribe!


As an expert in wholesaling of baby products, Baby Brands Direct recognizes the dynamics of the baby and toddler industry. Our clients can quickly turn their order into a profit because they have exclusive access to accurate products descriptions, images and CVs files.

Our professionally organised directory includes the bestselling Munchkin Cupcake Squirts, designed to help motor skills. Nominated as a distributor for Tomy, we have added their Japanese expertise in innovative items like the floating Stack ‘n’ Play Lighthouse for you to choose from. You will also find the very high in demand musical toys and water temperature indicators. Retailers are introduced to brands that are committed to providing the most technologically current toys and exciting accessories on the market.