Plush Toys & Activities
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The legendary fictional characters of ‘Super Friends’ were originally derived from comic strips published by DC Comics (owned by Warner Bros) who conceived the imaginative and popular superheroes  Batman, Superman and Wonder Woman. Hanna-Barbera obtained the rights to adapt the characters for a children’s cartoon TV series escalating the popularity of the characters. The animated series ran from 1973 to 1986 on ABC as part of its Saturday morning cartoon line-up; a point of nostalgia for parents in the revival of the marketed toys today.

Since the merger between Time Warner and Turner Broadcasting System in 1996 the characters have become more commonly aired on TV including on the Cartoon Network. Blockbuster movies now catapult hysteria of these revered characters even further with massive hits featuring Michael Caine and Christian Bale released in 2005, 2008 and 2012 and now fans and retailers can anticipate the 2016, Batman v Superman: Dawn of Justice, film starring Ben Affleck and Henry Cavill. Obtain retail stock of these Super Hero toys and playsets manufactured by Mattel, from multi-award winning wholesaler Baby Brands Direct.

Teddies are an essential purchase for all nursery rooms and also represent a large share of the new baby gift market. As a prime wholesaler to the nursery industry, Baby Brands Direct prides itself in stocking a variety of soft toys suitable for various stages of a baby's development. As a nominated distributor for leading brands including Fisher-Price, Lamaze, Peter Rabbit, Little Bird Told Me and Keel Toys, we are able to offer a huge range of quality plush toys. Our clients can select from: ring, bean, squeak & body rattles, activity plush toys, Disney character large toys, comfort blankets, linkable loop toys, audio & light soothers, ragdolls & plush dolls, musical plush toys, licensed character plush toys and nursery teddies.

Plush toys and activity items are high in demand as they play a crucial role in the educational process. Toddlers get attached to dolls, puppets, and stuffed animals as they teach them important skills. Retailers can shop at convenience with our unparalleled selection while benefiting from our competitive wholesale prices.

Plush Toys & Activities Categories


According to researchers, these playthings have unique advantages over other toys because kids know that a plush puppy or a princess doll represents a living thing; they can relate and attach emotions to. Playing with these "friends" allows kids to explore their complex feelings. Stuffed animals also give 2- and 3-year-olds the chance to master people skills, improve their vocabulary, and much more.

Paediatrics strongly recommend fluffy toys for boys as toys flexes boys’ language, a recent growing trend that has been turning over quick sales in the plush toy market. Baby Brands Direct considers all these facts whenever we are updating our catalogue. Our clients are assured to quickly tap into the latest trends with up-to-date trendy toys.