Activity Toys & Crafts
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The Walt Disney Company, named after two Brothers, Walter Elias Disney and Roy Oliver Disney, is the most famous in the children’s entertainment industry and is the world’s second largest media conglomerate. Founded in 1923 and originally named ‘Disney Brothers Cartoon Studio,’ the Company now generates an annual revenue of over $50 billion and employs approximately 180,000 people.

Trade supply of a wide range of the Disney character toys, teddies and playsets are available at wholesaler Baby Brands Direct alongside character nursery items such as potties, step stools, toilet training seats, bath chairs and baths. The list of Disney characters available wholesale include: Mickey Mouse, Minnie Mouse, Pluto, Goofy, Donald Duck, Daisy Duck, Winnie the Pooh, Tigger, Eeyore and Cinderella. It also includes blockbuster Frozen characters: Elsa, Anna, Olaf, Sven and Toy Story favourites: Woody, Buzz, Jess and friends. 2015 has seen Disney merchandise additions of characters from movie Inside Out: Anger, Sadness, Joy, Fear and Bing Bong. In 2014, Disney’s product sales accounted for approximately $41 billion so retailers can have every assurance in stocking these baby products.

Baby Brands Direct brings to the nursery industry, a selection of the best branded and quality activity toys and crafts available. As a leading wholesaler direct to trade we take pride in providing award-winning brands including Tomy, Fisher-Price, Oball, Tiny Love, Brights Starts, along with licensed character toys like Thomas, Winnie the Pooh and Peppa Pig, Mega Bloks, Bing, East Coast, Frozen Fashion and the bestseller, Baby Einstein . Clients can browse a wide range of categories including activity centres, phones & gadgets, high chair toys, toddler activity toys, activity toys, cars, trains & planes, shape sorters & puzzles, imaginary play, learn to crawl, understanding music, activity arches, spirals & bars and aqua draw fun.

According to 2014 point-of-sales data from The NPD Group, the Building Sets and Arts & Crafts categories grew by 13% and 3%, respectively, proving that kids love to create interesting structures, designs, inventions and other projects that will set them apart from others and let their talents shine through.

 

Activity Toys & Crafts Categories

Early cartoon illustrations such as Mickey Mouse in 1929, were followed by the world’s first animated feature film in 1937, of Snow White & the Seven Dwarfs. By 1971, the brothers went on to open the Walt Disney World Resort which includes the ‘Animal Kingdom’ and ‘Magic Kingdom’ the latter of which houses Cinderella’s Castle. The resort attracts approximately 52million people annually and is the most visited holiday resort on earth!

Following the more recent success of blockbuster movies Frozen and Cinderella, Disney plans to launch more real-life films with the knock on effect of its merchandise sales set to continue growing. Baby Brands Direct is a keen distributor to independent retailers of these quality character toys and plush teddies.

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Furthermore, the NPD Group’s Retail Tracking Service reports that the total toy market for 2014 was in the $22 billion range and it continues growing. With the exponential growth comes the wide variety of goods that Baby Brands Direct carefully selected to present you with profit driven toys and crafts that will grow your business too.

In the following pages you will find open-ended toys and games to help promote creativity, problem-solving skills and electronics that attract tech-savvy kids. You are also able to access items that follow the mini madness trend of toys that come in small packages at a lower price point. The subcategories include smart play items with educational purposes which have been massively favorited by parents. Retailers can make the most of the ever green aquatic-themed trend or choose from several dolls, games, outdoor toys and more.