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The Walt Disney Company, named after two Brothers, Walter Elias Disney and Roy Oliver Disney, is the most famous in the children’s entertainment industry and is the world’s second largest media conglomerate. Founded in 1923 and originally named ‘Disney Brothers Cartoon Studio,’ the Company now generates an annual revenue of over $50 billion and employs approximately 180,000 people.

Trade supply of a wide range of the Disney character toys, teddies and playsets are available at wholesaler Baby Brands Direct alongside character nursery items such as potties, step stools, toilet training seats, bath chairs and baths. The list of Disney characters available wholesale include: Mickey Mouse, Minnie Mouse, Pluto, Goofy, Donald Duck, Daisy Duck, Winnie the Pooh, Tigger, Eeyore and Cinderella. It also includes blockbuster Frozen characters: Elsa, Anna, Olaf, Sven and Toy Story favourites: Woody, Buzz, Jess and friends. 2015 has seen Disney merchandise additions of characters from movie Inside Out: Anger, Sadness, Joy, Fear and Bing Bong. In 2014, Disney’s product sales accounted for approximately $41 billion so retailers can have every assurance in stocking these baby products.

Baby Baths are a vital purchase for new parents looking to bathe their newborn safely in an enjoyable environment. Baby Brands Direct stocks a variety of baths from the 3 in 1 baby bath by Fisher-Price to the portable inflatable bathtub by Munchkin. In addition, the Fisher-Price trusted brand offers a variety of safety features and accessories to be used as baby grows. Browse our wide selection of bath time products available for wholesale here. Discover our product line of baby baths, bath time accessories, hooded towels, bath inserts & supports, toiletries, bath and room thermometers, bath mats, baby grooming essentials and bath water temperature indicators.

Baby Brands Direct works in association with expert names in the industry providing our clients immediate access to the most sought after nursery brands. Our suppliers work closely with paediatricians who endorse using water as a great way to engage with the little one’s senses. The more parents want to make bath time engaging the more bath time products sales keep growing. Our clients can shop bath time goods in different shapes, colours and designs from leading international industry brands.


Bathtime Categories

Early cartoon illustrations such as Mickey Mouse in 1929, were followed by the world’s first animated feature film in 1937, of Snow White & the Seven Dwarfs. By 1971, the brothers went on to open the Walt Disney World Resort which includes the ‘Animal Kingdom’ and ‘Magic Kingdom’ the latter of which houses Cinderella’s Castle. The resort attracts approximately 52million people annually and is the most visited holiday resort on earth!

Following the more recent success of blockbuster movies Frozen and Cinderella, Disney plans to launch more real-life films with the knock on effect of its merchandise sales set to continue growing. Baby Brands Direct is a keen distributor to independent retailers of these quality character toys and plush teddies.


As a worldwide supplier, Baby Brands Direct has made it convenient for retailers to stock on brands and items that they often have scarce or no access to locally. For instance, Babymoov has introduced innovative inflatable bathtub, perfect for parents looking for a comfortable, safer bath for their baby. From mats that tell you when the water is too hot to T bars that help hold the baby in place. You can choose from the Earth Friendly Baby range offering organic shampoos, body lotions, baby wipers, massage oil and bubble bath. Hooded towels have been a growing hit among retailers and parents.

Our partners, Munchkin, have introduced a line of bath time ducks to help parents check the temperature of their baby’s bath, doubling as fun, exciting toys for baby to play with while in the tub. Our range of bath inserts and supports are designed to make bath time easier for parents. We have made available a range of bath time accessory products, from the practical Tommee Tippee and Beaba who are providing you with baby scissors and combs to nail clippers and nose aspirators.