Bathtime Toys
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The Walt Disney Company, named after two Brothers, Walter Elias Disney and Roy Oliver Disney, is the most famous in the children’s entertainment industry and is the world’s second largest media conglomerate. Founded in 1923 and originally named ‘Disney Brothers Cartoon Studio,’ the Company now generates an annual revenue of over $50 billion and employs approximately 180,000 people.

Trade supply of a wide range of the Disney character toys, teddies and playsets are available at wholesaler Baby Brands Direct alongside character nursery items such as potties, step stools, toilet training seats, bath chairs and baths. The list of Disney characters available wholesale include: Mickey Mouse, Minnie Mouse, Pluto, Goofy, Donald Duck, Daisy Duck, Winnie the Pooh, Tigger, Eeyore and Cinderella. It also includes blockbuster Frozen characters: Elsa, Anna, Olaf, Sven and Toy Story favourites: Woody, Buzz, Jess and friends. 2015 has seen Disney merchandise additions of characters from movie Inside Out: Anger, Sadness, Joy, Fear and Bing Bong. In 2014, Disney’s product sales accounted for approximately $41 billion so retailers can have every assurance in stocking these baby products.

Bath time has grown in importance since parents have been on the constant look for effective ways to make the process enjoyable. Parents have also become busier than ever and highly concerned with child’s development. Retailers should be responsive to consumer demands and capitalise on parents’ needs. Baby Brands Direct assists departmental and independent stores and retailers by providing the best branded and quality toys available. As a leading wholesaler direct to trade we take pride in delivering dynamic brands including Tomy and Tommee Tippee and licensed character bath toys like: Thomas the Tank Engine. Discover our wholesale catalogue of: bath squinters, bath water temperature indicators, bath time activities and musical bath toys.

Bath time toys contribute hugely to the mounting billion toy industry. Indicating the fast moving and profit orientated goods is what we have done to deliver you safe, innovative and popular designs. Find what suits your business best and reap the benefit of the growing toy industry by simply enjoying our affordable price range.

Bathtime Toys Categories

Early cartoon illustrations such as Mickey Mouse in 1929, were followed by the world’s first animated feature film in 1937, of Snow White & the Seven Dwarfs. By 1971, the brothers went on to open the Walt Disney World Resort which includes the ‘Animal Kingdom’ and ‘Magic Kingdom’ the latter of which houses Cinderella’s Castle. The resort attracts approximately 52million people annually and is the most visited holiday resort on earth!

Following the more recent success of blockbuster movies Frozen and Cinderella, Disney plans to launch more real-life films with the knock on effect of its merchandise sales set to continue growing. Baby Brands Direct is a keen distributor to independent retailers of these quality character toys and plush teddies.


As an expert in wholesaling of baby products, Baby Brands Direct recognizes the dynamics of the baby and toddler industry. Our clients can quickly turn their order into a profit because they have exclusive access to accurate products descriptions, images and CVs files.

Our professionally organised directory includes the bestselling Munchkin Cupcake Squirts, designed to help motor skills. Nominated as a distributor for Tomy, we have added their Japanese expertise in innovative items like the floating Stack ‘n’ Play Lighthouse for you to choose from. You will also find the very high in demand musical toys and water temperature indicators. Retailers are introduced to brands that are committed to providing the most technologically current toys and exciting accessories on the market.