Founded in 1945, in a garage workshop, by Harold Matson and Ruth and Elliot Handler, Mattel (a combination of the letters of their last and first names,) is now a worldwide leader in the design, manufacture and marketing of toys and games. It was listed on the New York Exchange in 1963 as a public company and now has 4 subsidiaries: Fisher-Price, Mega Brands (Mega Bloks), HIT Entertainment and Mattel Playground Productions.
The 1950s significantly saw its initial collaboration with Disney, uniquely product placing its toys on the Mickey Mouse Club TV show and Ruth’s creation of Barbie. The late 70s saw the launch of their brand Hot Wheels with the 80s and 90s bringing strategic acquisitions including Corolle S.A., Corgi Toys, International Games Inc., Fisher-Price and Tyco Toys. The Company also renewed strong relations with the Walt Disney Company as well as acquiring the Nickelodeon Licensing Agreement. Brands available from Mattel’s nominated UK nursery wholesaler, Baby Brands Direct include: Fisher-Price, Mega Bloks, Barbie, Thomas and Friends, and toys in Disney licences including Frozen and Cinderella.
Entertainers and walkers represent an important part of a baby's playtime as the interactive nature of the products ensures babies with great cognitive and physical development. That is why our top rated collection is filled with brands like Fisher-Price 'My Stroll' , Bright Starts, Disney, East Coast, ELS and Mega Blocks. Each entertainer and walker has been carefully selected and concerns reliability, safety and fun factors.
Baby Brands Direct is the ultimate wholesaler in stocking award-winning and reputable leading nursery goods to global clients. It is often difficult to manoeuvre through the endless trends and therefore select the highest in demand items. That is why we are here to help you ease and speed up the stocking process. By conducting a constant research, reviewing feedbacks and testimonies we have taken care of compiling a list of top profit driven entertainers and walkers. For instance, the Baby Einstein entertainer has been voted the best baby entertainer in 2015. Parents report that babies really like how it has multiple activities and it spins around 360-degrees to make the most of all the toy stations around. Retailers who would like parents reporting the same about their businesses can conveniently achieve so by having exclusive access to the best wholesale prices on the market.
Baby Brands Direct became an appointed wholesaler of Mattel brands in 2009 and has been distributing its baby and nursery products to the independent retail sector since. It is a valued supplier for the wide spectrum and variety of high quality branded and licenced toys and nursery goods it provides. The Company is appreciably the Number 1 Toy Company in the UK holding 10.8% market share (source NPD YTD Nov 2014). Retailers can have confidence in the industry giant’s position, particularly with its statement, “At Mattel, we are Creating the Future of Play.”
Entertainers and walkers sell very well for many reasons. Firstly, parents buy them because they are easily portable and guarantee the baby is safe while allowing the parent to rest. Secondly, they are engaging for the little ones, combining several whole-body activities that combine multiple senses in play. For instance, entertainers or also called activity centres allow baby to bounce, walk/spin around, use their hands to manipulate little toys, and learn cause-and-effect relationships. Parents also find them to be a good investment because the latest items can be adjusted as the child grows thus prolonging the product life cycle. According to paediatrics walkers are a fantastic way to stimulate child’s movement as it helps strengthening the right muscles for walking.
Baby Brands Direct clients can choose from a variety of activity centres as well as push and pull toys. Coming in interactive colours, you will find trendy designs of cars, trucks, wagons, animals and many more.