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Founded in 1945, in a garage workshop, by Harold Matson and Ruth and Elliot Handler, Mattel (a combination of the letters of their last and first names,) is now a worldwide leader in the design, manufacture and marketing of toys and games. It was listed on the New York Exchange in 1963 as a public company and now has 4 subsidiaries: Fisher-Price, Mega Brands (Mega Bloks), HIT Entertainment and Mattel Playground Productions.
The 1950s significantly saw its initial collaboration with Disney, uniquely product placing its toys on the Mickey Mouse Club TV show and Ruth’s creation of Barbie. The late 70s saw the launch of their brand Hot Wheels with the 80s and 90s bringing strategic acquisitions including Corolle S.A., Corgi Toys, International Games Inc., Fisher-Price and Tyco Toys. The Company also renewed strong relations with the Walt Disney Company as well as acquiring the Nickelodeon Licensing Agreement. Brands available from Mattel’s nominated UK nursery wholesaler, Baby Brands Direct include: Fisher-Price, Mega Bloks, Barbie, Thomas and Friends, and toys in Disney licences including Frozen and Cinderella.
Bouncers, Swings & Door Jumpers
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Baby Brands Direct became an appointed wholesaler of Mattel brands in 2009 and has been distributing its baby and nursery products to the independent retail sector since. It is a valued supplier for the wide spectrum and variety of high quality branded and licenced toys and nursery goods it provides. The Company is appreciably the Number 1 Toy Company in the UK holding 10.8% market share (source NPD YTD Nov 2014). Retailers can have confidence in the industry giant’s position, particularly with its statement, “At Mattel, we are Creating the Future of Play.”
Being an informative retailer has grown in importance. Presently, parents have the access to information and they like to make an informative choice. Baby Brands Direct strives to provide you with knowledge that gives value to your end-users. For instance, the bouncers assist in the development process by getting babies used to standing upright on two legs. A baby bouncer and swinger aid in calming babies down or simply allowing babies to observe their surroundings. Baby bouncers, swingers and door jumpers keep the little ones entertained and give parents a rest. The main features of a baby swing are comfort, safety and soft moves.
According to recent reviews on bouncers and swings, moves are the prime buying stimuli for parents because those baby products really replicate real people motions. To find out more about the technical specifications and functionality of each item, discover the following products’ listings.