Boosters, Seats & Highchairs
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Founded in 1945, in a garage workshop, by Harold Matson and Ruth and Elliot Handler, Mattel (a combination of the letters of their last and first names,) is now a worldwide leader in the design, manufacture and marketing of toys and games. It was listed on the New York Exchange in 1963 as a public company and now has 4 subsidiaries: Fisher-Price, Mega Brands (Mega Bloks), HIT Entertainment and Mattel Playground Productions.

The 1950s significantly saw its initial collaboration with Disney, uniquely product placing its toys on the Mickey Mouse Club TV show and Ruth’s creation of Barbie. The late 70s saw the launch of their brand Hot Wheels with the 80s and 90s bringing strategic acquisitions including Corolle S.A., Corgi Toys, International Games Inc., Fisher-Price and Tyco Toys. The Company also renewed strong relations with the Walt Disney Company as well as acquiring the Nickelodeon Licensing Agreement. Brands available from Mattel’s nominated UK nursery wholesaler, Baby Brands Direct include: Fisher-Price, Mega Bloks, Barbie, Thomas and Friends, and toys in Disney licences including Frozen and Cinderella.

Seats for babies, whether they are for eating in, playing in, or just simply sitting in, are a vital part of the learning and developing process. They are essential buys for every parent with a young child, from the booster seat in the car to the highchair in the kitchen. Choose from a variety of brands and products, including booster seats from Munchkin and Babymoov, and high chairs from East Coast and Tiny Tatty Teddy. Baby Brands Direct offers fantastic wholesale prices on all of these items.

Our clients are delighted with our stylish solutions that fit any home décor. Discover eye-catching, functional and safe range of bestselling baby seating products. You can now become a retailer of the top rated highchairs and boosters by industry experts, critics and most importantly parents. Versatility in shape, colour scheme and sizes allow every retailer to provide customers with items that fit their clients’ lifestyles and preferences.



Boosters, Seats & Highchairs Categories

Baby Brands Direct became an appointed wholesaler of Mattel brands in 2009 and has been distributing its baby and nursery products to the independent retail sector since. It is a valued supplier for the wide spectrum and variety of high quality branded and licenced toys and nursery goods it provides. The Company is appreciably the Number 1 Toy Company in the UK holding 10.8% market share (source NPD YTD Nov 2014). Retailers can have confidence in the industry giant’s position, particularly with its statement, “At Mattel, we are Creating the Future of Play.”


It is important to understand what makes a good booster, a seat or a high chair. Surely quality and safety play a crucial role. Yet it is all about meeting clients’ needs.

Reviews show that parents often jump into buying an item that simply does not fit their indoor spaces. Offering a variety to you means you are offering a variety of choice to your clients. Baby Brands Direct understands that retailers value their clients and strive to assist them in making the right choice when it comes to making the right purchase. Our high-end selection suits even the fussiest styles’ preferences. From boosters and baby seats, to height adjustable and reclining highchairs we also have highchair accessories like cushions and inserts. To make the seating an interactive process, you can also stock from our fantastic ideas of trendy high chair toys.