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Based on the fairy tale, ‘The Snow Queen’ by Hans Christian Andersen, the story is of a brave princess who sets off on an adventurous journey to find her sister whose magical powers have inadvertently trapped the kingdom in eternal winter. Along the way she meets an iceman accompanied by his loyal reindeer, and a naïve snowman that the sisters had made together as children. The modern tale celebrates the bond of sisterly love and selflessness over traditional Disney fairy tale romances between Princes and Princesses.

The winter 2013 Walt Disney blockbuster grossed $1.3 billion at the box office and now ranks as the number one highest-grossing computer animated film and the eighth highest-grossing film - of all time. Forbes magazine comments, “the demand for Frozen merchandise remains considerably high across the globe and this has led to a 16% jump in consumer products revenues (for Disney)”. Baby Brands Direct is a primary wholesaler of Disney merchandise including the epic Frozen licence of character dolls, playsets, activity toys and nursery essentials.

As an all-inclusive and reputable wholesaler to nursery and pharmaceutical retailers, Baby Brands Direct only stocks the highest quality feeding brands. Holding wholesale distribution rights with nursery brands like Philips Avent, Tommee Tippee Closer to Nature, Dr. Brown's, NUK, MAM, and Beaba, Baby Brands Direct is able to offer retailers a variety of price points. Our extensive catalogue features: glass bottles, anti-colic systems, BPA free bottles, bottle vent systems, brushes, gift sets, kits and a vast range of accessories. In the rather competitive market, you are able to quickly discover the latest and the most demanded baby feeding products in one place.

As a worldwide distributor, we have been marketing top rated products, assuring we offer our clients wholesale prices that drive their businesses further. With extensive information on each item, you can quickly understand product specifications and functions. Providing volume discounts and quality products, means business that cares. Parents care about their little ones just like we care about our clients.

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Frozen won two Academy Awards for Best Animated Feature and Best Original Song ("Let It Go"), the Golden Globe Award for Best Animated Feature Film, the BAFTA Award for Best Animated Film, five Annie Awards (including Best Animated Feature), two Grammy Awards for Best Compilation Soundtrack for Visual Media and Best Song Written for Visual Media ("Let It Go"), and two Critics' Choice Movie Awards for Best Animated Feature and Best Original Song ("Let It Go").

An animated short sequel, Frozen Fever, premiered on March 13, 2015, with Disney's Cinderella movie. Walt Disney has also announced that a feature-length Frozen sequel is in the pipeline, with Buck and Lee returning as directors and Peter Del Vecho returning as producer; however the movie release date has not yet been disclosed. At Baby Brands Direct retailers can be assured of access to quality, original stock, featuring the Frozen characters on must have baby and nursery products.


With so many different types of feeding equipment available, Baby Brands Direct has been assisting retailers to select the most demanded products in a timely manner. We have eased the stocking process so that you take the most of the ever growing industry. The booming baby market has proved that providing customer’s experience is the very best selling point. Experience goes a long way through design and implementation ideas.

Safety is in baby’s feeding products. Baby Brands Direct works with the leading names in the industry to deliver high quality and innovation to our global client base. Our premium selection is often found in parental guides, popular blogs and magazines where our bottles, teats and accessories are highly rated for their practicality and quality.