Changing & Potty Training
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Based on the fairy tale, ‘The Snow Queen’ by Hans Christian Andersen, the story is of a brave princess who sets off on an adventurous journey to find her sister whose magical powers have inadvertently trapped the kingdom in eternal winter. Along the way she meets an iceman accompanied by his loyal reindeer, and a naïve snowman that the sisters had made together as children. The modern tale celebrates the bond of sisterly love and selflessness over traditional Disney fairy tale romances between Princes and Princesses.

The winter 2013 Walt Disney blockbuster grossed $1.3 billion at the box office and now ranks as the number one highest-grossing computer animated film and the eighth highest-grossing film - of all time. Forbes magazine comments, “the demand for Frozen merchandise remains considerably high across the globe and this has led to a 16% jump in consumer products revenues (for Disney)”. Baby Brands Direct is a primary wholesaler of Disney merchandise including the epic Frozen licence of character dolls, playsets, activity toys and nursery essentials.

Baby Brands Direct is a worldwide distributor of changing and potty training. Our extensive list of products includes: changing mats, potties, nappy disposal equipment, step stools, sterilirants and hygiene products as well as trainer seats. Our clients can offer a complete package that would fit any taste and needs. Parents like to have it all because it simply eases their lives; it protects the baby and having it all means less cleaning up. Baby Brands Direct has also ensured our clients spend less time in selecting what are the items in demand; we simply have them all for you.

Retailers can rely on leading and reputable brands such as Fisher-Price, Tiny Tatty, Munchkin, Disney, Milton and CTN. We work closely with suppliers to ensure our clients get the best prices, receive volume discounts and we are delighted to also offer loyalty credits. You have access to comprehensive products descriptions and maintenance’s instructions. All of this information along with CVS files and image footage is free so you can get your stock quickly to your end users.



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Frozen won two Academy Awards for Best Animated Feature and Best Original Song ("Let It Go"), the Golden Globe Award for Best Animated Feature Film, the BAFTA Award for Best Animated Film, five Annie Awards (including Best Animated Feature), two Grammy Awards for Best Compilation Soundtrack for Visual Media and Best Song Written for Visual Media ("Let It Go"), and two Critics' Choice Movie Awards for Best Animated Feature and Best Original Song ("Let It Go").

An animated short sequel, Frozen Fever, premiered on March 13, 2015, with Disney's Cinderella movie. Walt Disney has also announced that a feature-length Frozen sequel is in the pipeline, with Buck and Lee returning as directors and Peter Del Vecho returning as producer; however the movie release date has not yet been disclosed. At Baby Brands Direct retailers can be assured of access to quality, original stock, featuring the Frozen characters on must have baby and nursery products.


As a disinfectant supplier, Baby Brands Direct presents you the latest trends and developments in the market. Not only are our changing mats designed with comfort in mind, but we offer a range of designs and colours to choose from, including a changing mat printed with the iconic Tiny Tatty Teddy and 101 Dalmatians complete with a striking paw print border. Our nappy disposal systems provide a convenient, hygienic and cost efficient alternative.

Browse through our selection of innovative potties, from odourless to comfort orientated, to colourful designs and we will guarantee a great wholesale price. We have brought together products from some of the biggest brands in the world, bringing to you seats that eliminate odour and carry some of children’s most loved characters.