Plush Toys & Activities
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Based on the fairy tale, ‘The Snow Queen’ by Hans Christian Andersen, the story is of a brave princess who sets off on an adventurous journey to find her sister whose magical powers have inadvertently trapped the kingdom in eternal winter. Along the way she meets an iceman accompanied by his loyal reindeer, and a naïve snowman that the sisters had made together as children. The modern tale celebrates the bond of sisterly love and selflessness over traditional Disney fairy tale romances between Princes and Princesses.

The winter 2013 Walt Disney blockbuster grossed $1.3 billion at the box office and now ranks as the number one highest-grossing computer animated film and the eighth highest-grossing film - of all time. Forbes magazine comments, “the demand for Frozen merchandise remains considerably high across the globe and this has led to a 16% jump in consumer products revenues (for Disney)”. Baby Brands Direct is a primary wholesaler of Disney merchandise including the epic Frozen licence of character dolls, playsets, activity toys and nursery essentials.

Teddies are an essential purchase for all nursery rooms and also represent a large share of the new baby gift market. As a prime wholesaler to the nursery industry, Baby Brands Direct prides itself in stocking a variety of soft toys suitable for various stages of a baby's development. As a nominated distributor for leading brands including Fisher-Price, Lamaze, Peter Rabbit, Little Bird Told Me and Keel Toys, we are able to offer a huge range of quality plush toys. Our clients can select from: ring, bean, squeak & body rattles, activity plush toys, Disney character large toys, comfort blankets, linkable loop toys, audio & light soothers, ragdolls & plush dolls, musical plush toys, licensed character plush toys and nursery teddies.

Plush toys and activity items are high in demand as they play a crucial role in the educational process. Toddlers get attached to dolls, puppets, and stuffed animals as they teach them important skills. Retailers can shop at convenience with our unparalleled selection while benefiting from our competitive wholesale prices.

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Frozen won two Academy Awards for Best Animated Feature and Best Original Song ("Let It Go"), the Golden Globe Award for Best Animated Feature Film, the BAFTA Award for Best Animated Film, five Annie Awards (including Best Animated Feature), two Grammy Awards for Best Compilation Soundtrack for Visual Media and Best Song Written for Visual Media ("Let It Go"), and two Critics' Choice Movie Awards for Best Animated Feature and Best Original Song ("Let It Go").

An animated short sequel, Frozen Fever, premiered on March 13, 2015, with Disney's Cinderella movie. Walt Disney has also announced that a feature-length Frozen sequel is in the pipeline, with Buck and Lee returning as directors and Peter Del Vecho returning as producer; however the movie release date has not yet been disclosed. At Baby Brands Direct retailers can be assured of access to quality, original stock, featuring the Frozen characters on must have baby and nursery products.


According to researchers, these playthings have unique advantages over other toys because kids know that a plush puppy or a princess doll represents a living thing; they can relate and attach emotions to. Playing with these "friends" allows kids to explore their complex feelings. Stuffed animals also give 2- and 3-year-olds the chance to master people skills, improve their vocabulary, and much more.

Paediatrics strongly recommend fluffy toys for boys as toys flexes boys’ language, a recent growing trend that has been turning over quick sales in the plush toy market. Baby Brands Direct considers all these facts whenever we are updating our catalogue. Our clients are assured to quickly tap into the latest trends with up-to-date trendy toys.