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Eric Carle is the creator of one of the most iconic and popular children’s stories ever made, The Very Hungry Caterpillar. His imagination captured by the hole punches he had playfully made in a stack of papers led him to the great story and equally important illustrations of it. Globally capturing the hearts of millions the book sales are in excess of 40 million and been translated into approximately 60 languages since being originally published in 1969. The children’s picture book has won a multitude of children’s literature awards and is strongly favoured in many educational institutes for it simple, appealing text with educational themes – counting, the days of the week, foods and a butterfly’s life stages.

The distinctive colourful illustrations and celebrated story lends itself well to developmental toys and nursery furnishings. Baby Brands Direct wholesale many of these products on an exclusive basis to the independent trade with the collection including a teether, Jack in the Box, take along toy, changing mat, blankets and bed set.

Baby Brands Direct only stocks the highest quality furniture and furnishings from reputable brands in the industry, including: Bright Starts, Babymoov, East Coast and Mothercare. We offer retailers a variety of styles and price points with quality guarantees. Browse through our extensive catalogue of blankets, mosses baskets & stands, baby cribs, junior beds, swaddles, safety rails, cots, dressers, drawers & nursery furniture, sleepsuits, sleep bags & gowns, positioners & pillows, cot top changers and mattresses. As an award winning wholesaler, Baby Brands Direct also supplies matching wardrobes, drawers and room sets.

Expectant parents spend a lot of time in decorating the baby’s nursery as this is one of the biggest financial investments they make. Offering variety is fundamental; however safety and quality are even more important buying factors from a parent stance. We have made sure we offer diverse range and long-lasting furniture items so your customers buy from you and recommend you to others. Essentially, furniture and furnishings are inventories with high profit margins. Retailers can benefit from a complete list of décor ideas at unquestionably good prices.

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When Eric Carle was asked about why he writes about small creations he paid homepage to his Father and happy memories they had discovering and learning about them as a child. He said, ‘when I was a small boy, my father would take me on walks across meadows and through woods. He would lift a stone or peel back the bark of a tree and show me the living things that scurried about. He’d tell me about the life cycles of this or that small creature and then he would carefully put the little creature back into its home.’ It’s particularly poignant then that the book is also endorsed by The Royal Entomological Society.

In 2012, it was voted the number two children's picture book in a survey of School Library Journal readers. It also won the American Institute of Graphic Arts Award for its illustrations which are bold, colourful and incorporate a collage technique within the drawings. In addition, each page has a circular whole in it to represent the ‘caterpillar' munching through it! The Hungry Caterpillar collection is a fabulous creation that offers distinctive illustrations that apply beautifully to nursery bedding, changing mats and activity toys; all of which are available to retailers with next day delivery, drop ship service and the best trade price from online wholesaler Baby Brands Direct.


Baby Brands Direct is a drop ship supplier to a global clientele. Our furniture and furnishings category showcases high in demand and fast moving items.From the classic Very Hungry Caterpillar to the baby giant Mothercare, our blankets are made with real quality and care for your wholesale needs. Our partnership with the renowned brand Lindam means we can bring you the latest products in their range of baby safety rails. Over 50 years the UK based brand East Coast has been bringing you evergreen classics with innovative twists. You will find solid hardwood nursery furniture like customers’ favourites oak dressers and drawers. With the ease of ordering you get, you can even more easily diversify your product’s line.