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Eric Carle is the creator of one of the most iconic and popular children’s stories ever made, The Very Hungry Caterpillar. His imagination captured by the hole punches he had playfully made in a stack of papers led him to the great story and equally important illustrations of it. Globally capturing the hearts of millions the book sales are in excess of 40 million and been translated into approximately 60 languages since being originally published in 1969. The children’s picture book has won a multitude of children’s literature awards and is strongly favoured in many educational institutes for it simple, appealing text with educational themes – counting, the days of the week, foods and a butterfly’s life stages.

The distinctive colourful illustrations and celebrated story lends itself well to developmental toys and nursery furnishings. Baby Brands Direct wholesale many of these products on an exclusive basis to the independent trade with the collection including a teether, Jack in the Box, take along toy, changing mat, blankets and bed set.

Baby Baths are a vital purchase for new parents looking to bathe their newborn safely in an enjoyable environment. Baby Brands Direct stocks a variety of baths from the 3 in 1 baby bath by Fisher-Price to the portable inflatable bathtub by Munchkin. In addition, the Fisher-Price trusted brand offers a variety of safety features and accessories to be used as baby grows. Browse our wide selection of bath time products available for wholesale here. Discover our product line of baby baths, bath time accessories, hooded towels, bath inserts & supports, toiletries, bath and room thermometers, bath mats, baby grooming essentials and bath water temperature indicators.

Baby Brands Direct works in association with expert names in the industry providing our clients immediate access to the most sought after nursery brands. Our suppliers work closely with paediatricians who endorse using water as a great way to engage with the little one’s senses. The more parents want to make bath time engaging the more bath time products sales keep growing. Our clients can shop bath time goods in different shapes, colours and designs from leading international industry brands.


Bathtime Categories

When Eric Carle was asked about why he writes about small creations he paid homepage to his Father and happy memories they had discovering and learning about them as a child. He said, ‘when I was a small boy, my father would take me on walks across meadows and through woods. He would lift a stone or peel back the bark of a tree and show me the living things that scurried about. He’d tell me about the life cycles of this or that small creature and then he would carefully put the little creature back into its home.’ It’s particularly poignant then that the book is also endorsed by The Royal Entomological Society.

In 2012, it was voted the number two children's picture book in a survey of School Library Journal readers. It also won the American Institute of Graphic Arts Award for its illustrations which are bold, colourful and incorporate a collage technique within the drawings. In addition, each page has a circular whole in it to represent the ‘caterpillar' munching through it! The Hungry Caterpillar collection is a fabulous creation that offers distinctive illustrations that apply beautifully to nursery bedding, changing mats and activity toys; all of which are available to retailers with next day delivery, drop ship service and the best trade price from online wholesaler Baby Brands Direct.


As a worldwide supplier, Baby Brands Direct has made it convenient for retailers to stock on brands and items that they often have scarce or no access to locally. For instance, Babymoov has introduced innovative inflatable bathtub, perfect for parents looking for a comfortable, safer bath for their baby. From mats that tell you when the water is too hot to T bars that help hold the baby in place. You can choose from the Earth Friendly Baby range offering organic shampoos, body lotions, baby wipers, massage oil and bubble bath. Hooded towels have been a growing hit among retailers and parents.

Our partners, Munchkin, have introduced a line of bath time ducks to help parents check the temperature of their baby’s bath, doubling as fun, exciting toys for baby to play with while in the tub. Our range of bath inserts and supports are designed to make bath time easier for parents. We have made available a range of bath time accessory products, from the practical Tommee Tippee and Beaba who are providing you with baby scissors and combs to nail clippers and nose aspirators.