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Eric Carle is the creator of one of the most iconic and popular children’s stories ever made, The Very Hungry Caterpillar. His imagination captured by the hole punches he had playfully made in a stack of papers led him to the great story and equally important illustrations of it. Globally capturing the hearts of millions the book sales are in excess of 40 million and been translated into approximately 60 languages since being originally published in 1969. The children’s picture book has won a multitude of children’s literature awards and is strongly favoured in many educational institutes for it simple, appealing text with educational themes – counting, the days of the week, foods and a butterfly’s life stages.

The distinctive colourful illustrations and celebrated story lends itself well to developmental toys and nursery furnishings. Baby Brands Direct wholesale many of these products on an exclusive basis to the independent trade with the collection including a teether, Jack in the Box, take along toy, changing mat, blankets and bed set.

Teddies are an essential purchase for all nursery rooms and also represent a large share of the new baby gift market. As a prime wholesaler to the nursery industry, Baby Brands Direct prides itself in stocking a variety of soft toys suitable for various stages of a baby's development. As a nominated distributor for leading brands including Fisher-Price, Lamaze, Peter Rabbit, Little Bird Told Me and Keel Toys, we are able to offer a huge range of quality plush toys. Our clients can select from: ring, bean, squeak & body rattles, activity plush toys, Disney character large toys, comfort blankets, linkable loop toys, audio & light soothers, ragdolls & plush dolls, musical plush toys, licensed character plush toys and nursery teddies.

Plush toys and activity items are high in demand as they play a crucial role in the educational process. Toddlers get attached to dolls, puppets, and stuffed animals as they teach them important skills. Retailers can shop at convenience with our unparalleled selection while benefiting from our competitive wholesale prices.

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When Eric Carle was asked about why he writes about small creations he paid homepage to his Father and happy memories they had discovering and learning about them as a child. He said, ‘when I was a small boy, my father would take me on walks across meadows and through woods. He would lift a stone or peel back the bark of a tree and show me the living things that scurried about. He’d tell me about the life cycles of this or that small creature and then he would carefully put the little creature back into its home.’ It’s particularly poignant then that the book is also endorsed by The Royal Entomological Society.

In 2012, it was voted the number two children's picture book in a survey of School Library Journal readers. It also won the American Institute of Graphic Arts Award for its illustrations which are bold, colourful and incorporate a collage technique within the drawings. In addition, each page has a circular whole in it to represent the ‘caterpillar' munching through it! The Hungry Caterpillar collection is a fabulous creation that offers distinctive illustrations that apply beautifully to nursery bedding, changing mats and activity toys; all of which are available to retailers with next day delivery, drop ship service and the best trade price from online wholesaler Baby Brands Direct.


According to researchers, these playthings have unique advantages over other toys because kids know that a plush puppy or a princess doll represents a living thing; they can relate and attach emotions to. Playing with these "friends" allows kids to explore their complex feelings. Stuffed animals also give 2- and 3-year-olds the chance to master people skills, improve their vocabulary, and much more.

Paediatrics strongly recommend fluffy toys for boys as toys flexes boys’ language, a recent growing trend that has been turning over quick sales in the plush toy market. Baby Brands Direct considers all these facts whenever we are updating our catalogue. Our clients are assured to quickly tap into the latest trends with up-to-date trendy toys.