Baby Clothing
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US infant and toddler nursery giant, Kids II is always looking for a better way to be the best. Selling more than 22.8 million items and launching 100 new products a year, they take pride in their entrepreneurial spirit and history of innovation. Founded in 1969, CEO Ryan Gunnigle, heads one of the world’s fastest growing companies with a turnover of approximately $300million, 500 staff, 14 offices worldwide, 400 products in its portfolio and over a 100 product awards.

The company’s umbrella includes the design, manufacture and global distribution of nursery brands Baby Einstein, Bright Starts, Oball, Taggies and Comfort and Harmony. In addition, they have the licence to apply the Disney Baby artwork to a select line of Bright Starts products. Baby Brands Direct was appointed the sole UK wholesaler in 2010 to supply the independent trade with these brands. Together, they offer retailers a wholesome selection of baby and nursery products across a number of categories at a variety of tailored price points, functionality and themes.

Fabric, design, safety, and practically are the details we all look for when purchasing baby clothing - not to mention the cuteness factor! Following retailer requests you will find here a selection of clothing brands each offering their own personality and unique market. Starting with the basic necessity baby clothing to high quality Rock outfits to dress up Disney costumes!

As a result of the latest celebrity and fashion trends, the baby’ clothing industry is worth billions and continues to grow. Parents are enjoying dressing up their little ones like never before. We believe that our clients should take advantage of the current market opportunities and have categorised the lines into baby outfits, sleepsuits, sleep bags, costumes, bodysuits, swaddles and baby bibs. By having it all in one place, our clients can tap into the different cultural preferences, with minimal cash outlay whilst capitalising on local demand.


Baby Clothing Categories

Kids II’s success is driven by innovation which derives from the collaboration of inventive minds in creating industry-changing products, in exclusive fashions with unique packaging. Development is supported by in-depth research, feedback from parents’ worldwide and unprecedented design and development processes. Their financial and global presence epitomizes their success and passion for the industry.

Scott Dale, Vice President of International Sales at Kids II comments, “Driven by design, Kids II, is the next generation leader of ideas and products. We have been inventing and reinventing baby toys and gear for over 40 years, quickly becoming one of the world's fastest growing baby product companies. We’re committed to upholding our tradition of pioneering thought and products, always believing there’s a new way to make babies smile just waiting to be invented and that even timeless favourites can be improved. We are delighted to have Baby Brands Direct exclusively distributing the KidsII Brands, Bright Starts, Baby Einstein and Oball into the UK independent market. Their modern and efficient service and excellent customer service provides an excellent match with Kids II and we look forward to continuing to grow a successful partnership together.”


Baby Brands Direct wholesales Rockabye baby, a brand that even babies are happy with. We offer you a superb selection of incredibly soft blankets that will keep babies cosy and warm. Super stylish, these blankets are embroidered with adorable bears and all-time favourite Disney character, Winnie the Pooh. Available in calming cream colours, wonderful pastel tones and a vibrant green, we offer a diverse selection of blankets to suit your range of clientele.

A warm baby is a happy baby, and nothing keeps the heat in like a baby bodysuit. Rockabye Baby and Gorgeous Gifts are two of the leading industry’s leaders working with us to supply you with the latest fashion in sleepwear. Bibs are an essential part of a baby's wardrobe, especially if parents have a messy eater on their hands. As a necessary, yet low value item, retailers can generate a good amount of profit through impulse and add on purchases. To find out more profit driven items, browse through the following pages.