Gifts for Baby
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US infant and toddler nursery giant, Kids II is always looking for a better way to be the best. Selling more than 22.8 million items and launching 100 new products a year, they take pride in their entrepreneurial spirit and history of innovation. Founded in 1969, CEO Ryan Gunnigle, heads one of the world’s fastest growing companies with a turnover of approximately $300million, 500 staff, 14 offices worldwide, 400 products in its portfolio and over a 100 product awards.

The company’s umbrella includes the design, manufacture and global distribution of nursery brands Baby Einstein, Bright Starts, Oball, Taggies and Comfort and Harmony. In addition, they have the licence to apply the Disney Baby artwork to a select line of Bright Starts products. Baby Brands Direct was appointed the sole UK wholesaler in 2010 to supply the independent trade with these brands. Together, they offer retailers a wholesome selection of baby and nursery products across a number of categories at a variety of tailored price points, functionality and themes.

The market of baby gifts has been always successful and actively growing. With baby showers turning into a booming trend, each guest spends on average £50-£100 for gifts. This whole amounts for over £400m in the UK alone. If you are looking to stock gifts or supply gifts on a drop ship basis, then Baby Brands Direct is your wholesaler. We have aimed to provide a variety of themes, products, presentations and prices so that you can choose the most suitable gift for your business needs. All our baby gift baskets include a complimentary New Baby Gift card which can either be supplied blank or with a message. We also make bespoke custom designed gifts to suit your demand so contact us for more information and to discuss options.

Browse through the following pages and find comprehensive products’ descriptions along with images available for you to download. Having it all in one place will fulfil your stock and turn profits with an ease. With our straight forward ordering process, you can quickly get hold of the high in demand gifts for baby.




Gifts for Baby Categories

Kids II’s success is driven by innovation which derives from the collaboration of inventive minds in creating industry-changing products, in exclusive fashions with unique packaging. Development is supported by in-depth research, feedback from parents’ worldwide and unprecedented design and development processes. Their financial and global presence epitomizes their success and passion for the industry.

Scott Dale, Vice President of International Sales at Kids II comments, “Driven by design, Kids II, is the next generation leader of ideas and products. We have been inventing and reinventing baby toys and gear for over 40 years, quickly becoming one of the world's fastest growing baby product companies. We’re committed to upholding our tradition of pioneering thought and products, always believing there’s a new way to make babies smile just waiting to be invented and that even timeless favourites can be improved. We are delighted to have Baby Brands Direct exclusively distributing the KidsII Brands, Bright Starts, Baby Einstein and Oball into the UK independent market. Their modern and efficient service and excellent customer service provides an excellent match with Kids II and we look forward to continuing to grow a successful partnership together.”


All over the world, god parents, family friends and well-wishers are walking into baby stores, logging online to search for delightful gifts they can present as a surprise to baby and parents. Gift lists have become a norm so much that people compete over buying more and the best. You can tap into this opportunity and offer fantastic and competitive deals for your clients.

Baby Brands Direct presents you with a diverse range of categories covering novelty casting kits and frames, nursery branded gifts, silver plated keepsakes, keepsake storage boxes, baby gift hampers and journals. No matter what the occasion is, there is a baby gift product that would perfectly add up to your merchandise.