Entertainers & Walkers
  • About
  • More Info
  • Resources

US infant and toddler nursery giant, Kids II is always looking for a better way to be the best. Selling more than 22.8 million items and launching 100 new products a year, they take pride in their entrepreneurial spirit and history of innovation. Founded in 1969, CEO Ryan Gunnigle, heads one of the world’s fastest growing companies with a turnover of approximately $300million, 500 staff, 14 offices worldwide, 400 products in its portfolio and over a 100 product awards.

The company’s umbrella includes the design, manufacture and global distribution of nursery brands Baby Einstein, Bright Starts, Oball, Taggies and Comfort and Harmony. In addition, they have the licence to apply the Disney Baby artwork to a select line of Bright Starts products. Baby Brands Direct was appointed the sole UK wholesaler in 2010 to supply the independent trade with these brands. Together, they offer retailers a wholesome selection of baby and nursery products across a number of categories at a variety of tailored price points, functionality and themes.

Entertainers and walkers represent an important part of a baby's playtime as the interactive nature of the products ensures babies with great cognitive and physical development. That is why our top rated collection is filled with brands like Fisher-Price 'My Stroll' , Bright Starts, Disney, East Coast, ELS and Mega Blocks. Each entertainer and walker has been carefully selected and concerns reliability, safety and fun factors.

Baby Brands Direct is the ultimate wholesaler in stocking award-winning and reputable leading nursery goods to global clients. It is often difficult to manoeuvre through the endless trends and therefore select the highest in demand items. That is why we are here to help you ease and speed up the stocking process. By conducting a constant research, reviewing feedbacks and testimonies we have taken care of compiling a list of top profit driven entertainers and walkers. For instance, the Baby Einstein entertainer has been voted the best baby entertainer in 2015. Parents report that babies really like how it has multiple activities and it spins around 360-degrees to make the most of all the toy stations around. Retailers who would like parents reporting the same about their businesses can conveniently achieve so by having exclusive access to the best wholesale prices on the market.

Entertainers & Walkers Categories

Kids II’s success is driven by innovation which derives from the collaboration of inventive minds in creating industry-changing products, in exclusive fashions with unique packaging. Development is supported by in-depth research, feedback from parents’ worldwide and unprecedented design and development processes. Their financial and global presence epitomizes their success and passion for the industry.

Scott Dale, Vice President of International Sales at Kids II comments, “Driven by design, Kids II, is the next generation leader of ideas and products. We have been inventing and reinventing baby toys and gear for over 40 years, quickly becoming one of the world's fastest growing baby product companies. We’re committed to upholding our tradition of pioneering thought and products, always believing there’s a new way to make babies smile just waiting to be invented and that even timeless favourites can be improved. We are delighted to have Baby Brands Direct exclusively distributing the KidsII Brands, Bright Starts, Baby Einstein and Oball into the UK independent market. Their modern and efficient service and excellent customer service provides an excellent match with Kids II and we look forward to continuing to grow a successful partnership together.”


Entertainers and walkers sell very well for many reasons. Firstly, parents buy them because they are easily portable and guarantee the baby is safe while allowing the parent to rest. Secondly, they are engaging for the little ones, combining several whole-body activities that combine multiple senses in play. For instance, entertainers or also called activity centres allow baby to bounce, walk/spin around, use their hands to manipulate little toys, and learn cause-and-effect relationships. Parents also find them to be a good investment because the latest items can be adjusted as the child grows thus prolonging the product life cycle. According to paediatrics walkers are a fantastic way to stimulate child’s movement as it helps strengthening the right muscles for walking.

Baby Brands Direct clients can choose from a variety of activity centres as well as push and pull toys. Coming in interactive colours, you will find trendy designs of cars, trucks, wagons, animals and many more.