Gyms, Tummy Time & Playmats
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US infant and toddler nursery giant, Kids II is always looking for a better way to be the best. Selling more than 22.8 million items and launching 100 new products a year, they take pride in their entrepreneurial spirit and history of innovation. Founded in 1969, CEO Ryan Gunnigle, heads one of the world’s fastest growing companies with a turnover of approximately $300million, 500 staff, 14 offices worldwide, 400 products in its portfolio and over a 100 product awards.

The company’s umbrella includes the design, manufacture and global distribution of nursery brands Baby Einstein, Bright Starts, Oball, Taggies and Comfort and Harmony. In addition, they have the licence to apply the Disney Baby artwork to a select line of Bright Starts products. Baby Brands Direct was appointed the sole UK wholesaler in 2010 to supply the independent trade with these brands. Together, they offer retailers a wholesome selection of baby and nursery products across a number of categories at a variety of tailored price points, functionality and themes.

Baby Play is crucial for a child's social, emotional, physical, and cognitive development. It is a child's way of learning about his body and the world. Play gyms, tummy time and mats represent a safe environment for such exploration. Baby Brands Direct, a dedicated nursery wholesaler, has stocked an exclusive range of play gyms, mats and tummy time mats, activity gyms with tummy time support, plush playmats and large playmats available to global retailers.

Baby Brands Direct is delighted to have obtained the distribution rights of award-winning brands including Fisher-Price, Tiny Love, Hauck, Disney, Bright Starts, Baby Einstein and Lamaze to present you with the best wholesale prices. Discover a variety of themes and designs from rainforest and princesses gyms to musical activity gyms. Keep in trend with playmats from the favourite children TV shows and stock functional quality goods that are preferred by parents.

Gyms, Tummy Time & Playmats Categories

Kids II’s success is driven by innovation which derives from the collaboration of inventive minds in creating industry-changing products, in exclusive fashions with unique packaging. Development is supported by in-depth research, feedback from parents’ worldwide and unprecedented design and development processes. Their financial and global presence epitomizes their success and passion for the industry.

Scott Dale, Vice President of International Sales at Kids II comments, “Driven by design, Kids II, is the next generation leader of ideas and products. We have been inventing and reinventing baby toys and gear for over 40 years, quickly becoming one of the world's fastest growing baby product companies. We’re committed to upholding our tradition of pioneering thought and products, always believing there’s a new way to make babies smile just waiting to be invented and that even timeless favourites can be improved. We are delighted to have Baby Brands Direct exclusively distributing the KidsII Brands, Bright Starts, Baby Einstein and Oball into the UK independent market. Their modern and efficient service and excellent customer service provides an excellent match with Kids II and we look forward to continuing to grow a successful partnership together.”

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Gyms, Tummy Time and Playmats step in when parents need to rest and baby needs to be entertained. Of all the myriad potential purchases that a new parent can make, a good play mat or activity gym is among the most likely to earn its keep. A safe, comfortable and stimulating place where the infant is happy to lie, and later sit, is likely to prove invaluable.

A recent growth in purchasing large playmats has been observed as tummy time can help babies develop strong head, neck and shoulder muscles and promote certain motor skills. Tummy time can also prevent the back of baby's head from becoming flat. Research also suggests that babies who spend time on their tummies crawl on their stomachs earlier than do babies who do not practice tummy time. With all this essential information is no wonder that sales keep rising. Browse the following pages to uncover more benefits of our baby products that will boost your trade too.