- More Info
US infant and toddler nursery giant, Kids II is always looking for a better way to be the best. Selling more than 22.8 million items and launching 100 new products a year, they take pride in their entrepreneurial spirit and history of innovation. Founded in 1969, CEO Ryan Gunnigle, heads one of the world’s fastest growing companies with a turnover of approximately $300million, 500 staff, 14 offices worldwide, 400 products in its portfolio and over a 100 product awards.
The company’s umbrella includes the design, manufacture and global distribution of nursery brands Baby Einstein, Bright Starts, Oball, Taggies and Comfort and Harmony. In addition, they have the licence to apply the Disney Baby artwork to a select line of Bright Starts products. Baby Brands Direct was appointed the sole UK wholesaler in 2010 to supply the independent trade with these brands. Together, they offer retailers a wholesome selection of baby and nursery products across a number of categories at a variety of tailored price points, functionality and themes.
Cot Mobiles, Projectors & Take Alongs
Please select at least one Product
Kids II’s success is driven by innovation which derives from the collaboration of inventive minds in creating industry-changing products, in exclusive fashions with unique packaging. Development is supported by in-depth research, feedback from parents’ worldwide and unprecedented design and development processes. Their financial and global presence epitomizes their success and passion for the industry.
Scott Dale, Vice President of International Sales at Kids II comments, “Driven by design, Kids II, is the next generation leader of ideas and products. We have been inventing and reinventing baby toys and gear for over 40 years, quickly becoming one of the world's fastest growing baby product companies. We’re committed to upholding our tradition of pioneering thought and products, always believing there’s a new way to make babies smile just waiting to be invented and that even timeless favourites can be improved. We are delighted to have Baby Brands Direct exclusively distributing the KidsII Brands, Bright Starts, Baby Einstein and Oball into the UK independent market. Their modern and efficient service and excellent customer service provides an excellent match with Kids II and we look forward to continuing to grow a successful partnership together.”
Cot Mobiles, Projectors and Take Alongs are in high demand because they serve a great purpose. They are playful, cheerful and comforting items that assist in the baby’s sleep and relaxation. They also assist parents immensely in getting enough rest for themselves. Apart from beautiful designs you will also offer practical nursing solutions.
In fact, new-born babies tend to snooze roughly 18 hours a day. Thus, parents look for the best ways to relax their littles ones. With our extensive portfolio your customers can choose from musical to light therapies that will help parents create that nursery a special growing up space. Cot mobiles also assist in strengthening baby's muscles and baby’s coordination development. The top seller, Fisher-Price Rainforest Mobile, is designed to boost baby's visual stimulation with its colourful rainforest characters that spin as the mobile rotates. To find our more what your clients get with each item, browse the following pages and dive into our premium selection.