Bathtime Toys
  • About
  • More Info
  • Resources

US infant and toddler nursery giant, Kids II is always looking for a better way to be the best. Selling more than 22.8 million items and launching 100 new products a year, they take pride in their entrepreneurial spirit and history of innovation. Founded in 1969, CEO Ryan Gunnigle, heads one of the world’s fastest growing companies with a turnover of approximately $300million, 500 staff, 14 offices worldwide, 400 products in its portfolio and over a 100 product awards.

The company’s umbrella includes the design, manufacture and global distribution of nursery brands Baby Einstein, Bright Starts, Oball, Taggies and Comfort and Harmony. In addition, they have the licence to apply the Disney Baby artwork to a select line of Bright Starts products. Baby Brands Direct was appointed the sole UK wholesaler in 2010 to supply the independent trade with these brands. Together, they offer retailers a wholesome selection of baby and nursery products across a number of categories at a variety of tailored price points, functionality and themes.

Bath time has grown in importance since parents have been on the constant look for effective ways to make the process enjoyable. Parents have also become busier than ever and highly concerned with child’s development. Retailers should be responsive to consumer demands and capitalise on parents’ needs. Baby Brands Direct assists departmental and independent stores and retailers by providing the best branded and quality toys available. As a leading wholesaler direct to trade we take pride in delivering dynamic brands including Tomy and Tommee Tippee and licensed character bath toys like: Thomas the Tank Engine. Discover our wholesale catalogue of: bath squinters, bath water temperature indicators, bath time activities and musical bath toys.

Bath time toys contribute hugely to the mounting billion toy industry. Indicating the fast moving and profit orientated goods is what we have done to deliver you safe, innovative and popular designs. Find what suits your business best and reap the benefit of the growing toy industry by simply enjoying our affordable price range.

Bathtime Toys Categories

Kids II’s success is driven by innovation which derives from the collaboration of inventive minds in creating industry-changing products, in exclusive fashions with unique packaging. Development is supported by in-depth research, feedback from parents’ worldwide and unprecedented design and development processes. Their financial and global presence epitomizes their success and passion for the industry.

Scott Dale, Vice President of International Sales at Kids II comments, “Driven by design, Kids II, is the next generation leader of ideas and products. We have been inventing and reinventing baby toys and gear for over 40 years, quickly becoming one of the world's fastest growing baby product companies. We’re committed to upholding our tradition of pioneering thought and products, always believing there’s a new way to make babies smile just waiting to be invented and that even timeless favourites can be improved. We are delighted to have Baby Brands Direct exclusively distributing the KidsII Brands, Bright Starts, Baby Einstein and Oball into the UK independent market. Their modern and efficient service and excellent customer service provides an excellent match with Kids II and we look forward to continuing to grow a successful partnership together.”

,

As an expert in wholesaling of baby products, Baby Brands Direct recognizes the dynamics of the baby and toddler industry. Our clients can quickly turn their order into a profit because they have exclusive access to accurate products descriptions, images and CVs files.

Our professionally organised directory includes the bestselling Munchkin Cupcake Squirts, designed to help motor skills. Nominated as a distributor for Tomy, we have added their Japanese expertise in innovative items like the floating Stack ‘n’ Play Lighthouse for you to choose from. You will also find the very high in demand musical toys and water temperature indicators. Retailers are introduced to brands that are committed to providing the most technologically current toys and exciting accessories on the market.