Food Prep & Weaning
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Worn by the likes of children from Gwen Stefani to Chris Evans, this British brand Rockabye Baby has made its mark. Inspired by music, it’s on trend and offers something commercially different for those consumers that want simple garments that look striking. Its strong use of colours (black and red) and 180 gram interlock jersey of luxury yarn died stripes (not printed) makes this brand visually memorable and identifiable for fun, fashion and attitude.

The ethically manufactured, high quality baby garments include bodysuits, sleepsuits, dresses, skirts, trousers, t shirts, that are co-ordinate as part of a collection and also work as stand-alone pieces. Creative Director, Emma Parkes-McQueen loves the idea of ‘dressing for dinner’ and hence her favourite item from the collection is the Tuxedo Bib; the only one on the market that features an actual tactile bow. Baby Brands Direct are the only baby products wholesaler to distribute this collection to independent retailers offering sizes from birth to 2years.

Baby Brands Direct’s range of licensed feeding sets has been an increasingly popular choice for retailers to fulfil their stock with. You can find baby food feeders, food storage pots, weaning utensils, weaning and feeding cutlery, snack pots, baby bibs, weaning bowls, plates, cups and sets as well as food processors. As a favourite nursery wholesaler, our inventory consists of leading and trustworthy brands like Munchkin, Annabel Karmel, Nuby, Beaba, Babymoov, Philips and many other experts in the industry. Our clients have access to a variety of different baby food preparation tools that not only make it easier to prepare food, but also allow for more variety in the types of food parents can introduce to the little one.

Researches show that parents prefer to invest in baby food making devices as it saves them time and it helps building healthy eating habits from the beginning. Devices like the Beaba Pro Baby Food Maker have made making baby food a snap. With such testimonies we have been witnessing a swift growth in the food preparation and weaning products’ sales.

Food Prep & Weaning Categories

The Rockabye Baby clothing collection is inspired by music hence the replica vinyl cover packaging. These covers are included in the price with every garment making this a fun and very special original gift.  The branded covers can also help with in-store POS, window displays and brand visuals. Each garment has a poem on the tag and the washing labels have quirky instructions to add to the fun element of the brand. This makes for a perfect gift range and ideally suited to boutique and nursery stores who can purchase the range with no minimum order value or quantity from wholesaler Baby Brands Direct.

Commenting on their partnership with Baby Brands Direct, owner and designer Emma Parkes-McQueen said: “We are delighted to supply Baby Brands Direct as they venture into the apparel market. We are overjoyed that they share our sense of fun and fashion and we are looking forward to working together and growing this brands.”


One of the prime reasons for the sector’s progress is the fact that nowadays moms are 50 times busier and do not have the cooking skills that women did when baby food was introduced 80 years ago. Another major factor is the baby healthy eating trend that has been quickly developing throughout 2015. Parents and especially moms prefer home-made and healthy food choices for their babies. Therefore, they buy functional devices that can fit their lifestyles and needs.

Baby Brands Direct gives you the opportunity to capitalise on this trend via offering you a portfolio of products which fulfil the whole feeding routine. Discover the bestselling items in a wide range of designs, colours and shapes.