Furniture & Furnishings
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Mothercare plc is listed on the London Stock Exchange and attracts a turnover of approximately £750mn per annum and employs around 6,000 personnel. It specialises in products for expectant mothers and textile products for babies and children up to 8 years of age. The Company has a sound heritage dating back to 1961 when it was founded by Selim Zilkha and Sir James Goldsmith who at the time bought out a nursery furniture chain of 50 stores and expanded it to 400 stores in the ensuing 20years. In 2007 Mothercare bought the Early Learning Centre (ELC) chain for £85 million and also launched Gurgle, a pregnancy and parenting social networking website.

Mothercare sees huge opportunity for independent retailers to benefit from stocking their globally renowned brands particularly as they move away from having a High Street presence; hence the 2014 appointment of specialist multi-award winning distributor, Baby Brands Direct to service this. The brand is pioneering and understands parenting, empathically stating, “at Mothercare we understand that parenting can be a wonderful, frustrating, hilarious, exhausting and rewarding time.”

Baby Brands Direct only stocks the highest quality furniture and furnishings from reputable brands in the industry, including: Bright Starts, Babymoov, East Coast and Mothercare. We offer retailers a variety of styles and price points with quality guarantees. Browse through our extensive catalogue of blankets, mosses baskets & stands, baby cribs, junior beds, swaddles, safety rails, cots, dressers, drawers & nursery furniture, sleepsuits, sleep bags & gowns, positioners & pillows, cot top changers and mattresses. As an award winning wholesaler, Baby Brands Direct also supplies matching wardrobes, drawers and room sets.

Expectant parents spend a lot of time in decorating the baby’s nursery as this is one of the biggest financial investments they make. Offering variety is fundamental; however safety and quality are even more important buying factors from a parent stance. We have made sure we offer diverse range and long-lasting furniture items so your customers buy from you and recommend you to others. Essentially, furniture and furnishings are inventories with high profit margins. Retailers can benefit from a complete list of décor ideas at unquestionably good prices.

Furniture & Furnishings Categories

The retailer of products for mothers-to-be, babies and children is a UK household name and internationally acclaimed. Over the years Mothercare has established and perfected their manufacturing of a range of products with quality and safety assurance, optimal designs, marketing and pricing. They also offer a huge wealth of free information to consumers ensuring their authority on the subject matter of parenting and developing trust in their brand.

They are now changing their business model from retailer to brand and creating the opportunity for their products to be obtained within different destination environments including pharmacy and nursery specialist stores. This is great opportunity for independents to stock and associate their store with the world’s famed Mothercare logo and to profit from the knowledge and infrastructure the brand offers it. Supply is exclusively available from wholesaler Baby Brands Direct and includes nursery categories of furniture, home furnishings, bedding, feeding, bathing, travel equipment and toys.

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Baby Brands Direct is a drop ship supplier to a global clientele. Our furniture and furnishings category showcases high in demand and fast moving items.From the classic Very Hungry Caterpillar to the baby giant Mothercare, our blankets are made with real quality and care for your wholesale needs. Our partnership with the renowned brand Lindam means we can bring you the latest products in their range of baby safety rails. Over 50 years the UK based brand East Coast has been bringing you evergreen classics with innovative twists. You will find solid hardwood nursery furniture like customers’ favourites oak dressers and drawers. With the ease of ordering you get, you can even more easily diversify your product’s line.