Entertainers & Walkers
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Mothercare plc is listed on the London Stock Exchange and attracts a turnover of approximately £750mn per annum and employs around 6,000 personnel. It specialises in products for expectant mothers and textile products for babies and children up to 8 years of age. The Company has a sound heritage dating back to 1961 when it was founded by Selim Zilkha and Sir James Goldsmith who at the time bought out a nursery furniture chain of 50 stores and expanded it to 400 stores in the ensuing 20years. In 2007 Mothercare bought the Early Learning Centre (ELC) chain for £85 million and also launched Gurgle, a pregnancy and parenting social networking website.

Mothercare sees huge opportunity for independent retailers to benefit from stocking their globally renowned brands particularly as they move away from having a High Street presence; hence the 2014 appointment of specialist multi-award winning distributor, Baby Brands Direct to service this. The brand is pioneering and understands parenting, empathically stating, “at Mothercare we understand that parenting can be a wonderful, frustrating, hilarious, exhausting and rewarding time.”

Entertainers and walkers represent an important part of a baby's playtime as the interactive nature of the products ensures babies with great cognitive and physical development. That is why our top rated collection is filled with brands like Fisher-Price 'My Stroll' , Bright Starts, Disney, East Coast, ELS and Mega Blocks. Each entertainer and walker has been carefully selected and concerns reliability, safety and fun factors.

Baby Brands Direct is the ultimate wholesaler in stocking award-winning and reputable leading nursery goods to global clients. It is often difficult to manoeuvre through the endless trends and therefore select the highest in demand items. That is why we are here to help you ease and speed up the stocking process. By conducting a constant research, reviewing feedbacks and testimonies we have taken care of compiling a list of top profit driven entertainers and walkers. For instance, the Baby Einstein entertainer has been voted the best baby entertainer in 2015. Parents report that babies really like how it has multiple activities and it spins around 360-degrees to make the most of all the toy stations around. Retailers who would like parents reporting the same about their businesses can conveniently achieve so by having exclusive access to the best wholesale prices on the market.

Entertainers & Walkers Categories

The retailer of products for mothers-to-be, babies and children is a UK household name and internationally acclaimed. Over the years Mothercare has established and perfected their manufacturing of a range of products with quality and safety assurance, optimal designs, marketing and pricing. They also offer a huge wealth of free information to consumers ensuring their authority on the subject matter of parenting and developing trust in their brand.

They are now changing their business model from retailer to brand and creating the opportunity for their products to be obtained within different destination environments including pharmacy and nursery specialist stores. This is great opportunity for independents to stock and associate their store with the world’s famed Mothercare logo and to profit from the knowledge and infrastructure the brand offers it. Supply is exclusively available from wholesaler Baby Brands Direct and includes nursery categories of furniture, home furnishings, bedding, feeding, bathing, travel equipment and toys.

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Entertainers and walkers sell very well for many reasons. Firstly, parents buy them because they are easily portable and guarantee the baby is safe while allowing the parent to rest. Secondly, they are engaging for the little ones, combining several whole-body activities that combine multiple senses in play. For instance, entertainers or also called activity centres allow baby to bounce, walk/spin around, use their hands to manipulate little toys, and learn cause-and-effect relationships. Parents also find them to be a good investment because the latest items can be adjusted as the child grows thus prolonging the product life cycle. According to paediatrics walkers are a fantastic way to stimulate child’s movement as it helps strengthening the right muscles for walking.

Baby Brands Direct clients can choose from a variety of activity centres as well as push and pull toys. Coming in interactive colours, you will find trendy designs of cars, trucks, wagons, animals and many more.