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Mothercare plc is listed on the London Stock Exchange and attracts a turnover of approximately £750mn per annum and employs around 6,000 personnel. It specialises in products for expectant mothers and textile products for babies and children up to 8 years of age. The Company has a sound heritage dating back to 1961 when it was founded by Selim Zilkha and Sir James Goldsmith who at the time bought out a nursery furniture chain of 50 stores and expanded it to 400 stores in the ensuing 20years. In 2007 Mothercare bought the Early Learning Centre (ELC) chain for £85 million and also launched Gurgle, a pregnancy and parenting social networking website.

Mothercare sees huge opportunity for independent retailers to benefit from stocking their globally renowned brands particularly as they move away from having a High Street presence; hence the 2014 appointment of specialist multi-award winning distributor, Baby Brands Direct to service this. The brand is pioneering and understands parenting, empathically stating, “at Mothercare we understand that parenting can be a wonderful, frustrating, hilarious, exhausting and rewarding time.”

This is a great page for retailers to grab a bargain! We run regular monthly promotions with feeding brand market share leaders Philips Avent and Tommee Tippee. To receive a copy of the forecasted promotional plan for these brands, please e-mail sales@babybrandsdirect.co.uk. We also have margin maintenance schemes from brands such as Tiny Love, that offer a reduced trade price to ensure your margins stay protected i.e. the same, when competing with the ‘going consumer price’. You will also find fantastic deals on end of lines, flash manufacturer offers and category sales, making for a great way to capitalise on online and in-store traffic and sales.

All our trade sales discounts are available to registered Baby Brands Direct customers who will also receive e-mails on exclusive voucher code offers. Please also be sure to check our Promotions Page for amazing BOGOF style deals, money off and percentages off, all applied at checkout! Some of these great offers are funded by the manufactured to promote new lines and encourage increased range listing. Please take advantage of these exclusive great prices while they last! Finally, don’t forget to participate in our competitions for your chance to win FREE STOCK!

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The retailer of products for mothers-to-be, babies and children is a UK household name and internationally acclaimed. Over the years Mothercare has established and perfected their manufacturing of a range of products with quality and safety assurance, optimal designs, marketing and pricing. They also offer a huge wealth of free information to consumers ensuring their authority on the subject matter of parenting and developing trust in their brand.

They are now changing their business model from retailer to brand and creating the opportunity for their products to be obtained within different destination environments including pharmacy and nursery specialist stores. This is great opportunity for independents to stock and associate their store with the world’s famed Mothercare logo and to profit from the knowledge and infrastructure the brand offers it. Supply is exclusively available from wholesaler Baby Brands Direct and includes nursery categories of furniture, home furnishings, bedding, feeding, bathing, travel equipment and toys.

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With extensive experience in the industry, Baby Brands Direct is a nursery specialist who has always been striving to provide clients with both top rated baby products and top quality customer service. We pride ourselves in giving value to our customers. With each sale’s offer our clients have an exclusive access to high in demand and profit driven goods from bestselling items. With our ongoing deals you can mix and match items to drive higher margins and successful business growth.

At the heart of our wholesale business concept is providing our clients with unbeatable price points. With our all-inclusive sales category, you can view and make the most of trendy baby merchandise. You can also enhance your marketing efforts by providing your customers with similar promotions. Discover the following pages and check out our limited time sales offers!