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Nûby has invested heavily into research and design of baby products since its inception in the 1970’s by parent company Luv n’ Care. Their philosophy is to make life as easy as possible for parents, through high quality products, safely manufactured and innovation inspired by nature. Their success is reflected in its distribution network reaching 155 countries and winning over 10 product awards in the last 5 years, including Gold in the Best Bottle Feeding category at the Mother and Baby Awards 2015.

Supply of the Nûby weaning and toddler feeding products is available from distributor Baby Brands Direct; offering retailers’ a choice of original designs and inventive features from ‘the fastest growing baby brand worldwide’. Products range from the Garden fresh steamer blender that makes smooth purees and chopped solid meals for toddlers, to the Natural Touch Bottle Warmer that features a hassle free one hand functionality. Serving new-borns to toddlers, Nûby say, “We strive towards making the lives of parents and children easy, simple and fun”.

This is a great page for retailers to grab a bargain! We run regular monthly promotions with feeding brand market share leaders Philips Avent and Tommee Tippee. To receive a copy of the forecasted promotional plan for these brands, please e-mail We also have margin maintenance schemes from brands such as Tiny Love, that offer a reduced trade price to ensure your margins stay protected i.e. the same, when competing with the ‘going consumer price’. You will also find fantastic deals on end of lines, flash manufacturer offers and category sales, making for a great way to capitalise on online and in-store traffic and sales.

All our trade sales discounts are available to registered Baby Brands Direct customers who will also receive e-mails on exclusive voucher code offers. Please also be sure to check our Promotions Page for amazing BOGOF style deals, money off and percentages off, all applied at checkout! Some of these great offers are funded by the manufactured to promote new lines and encourage increased range listing. Please take advantage of these exclusive great prices while they last! Finally, don’t forget to participate in our competitions for your chance to win FREE STOCK!

SALE Categories

The Nuby feeding brand has a heritage of over 50years in the innovative development of baby and toddler products with a keen focus on simplifying everyday tasks. It is a rapidly expanding Company that takes pride in social responsibility donating to the Deaf Children’s Literacy Project and actively raising awareness on Down Syndrome. The Company also engages in the modern form of advocacy of their brand by collaborating with over 160 parent bloggers who are able to share detailed information about their real life use of the baby products. Wholesaler Baby Brands Direct supplies the award winning Nuby range to UK independent trade including pharmacies and baby and nursery store specialists.


With extensive experience in the industry, Baby Brands Direct is a nursery specialist who has always been striving to provide clients with both top rated baby products and top quality customer service. We pride ourselves in giving value to our customers. With each sale’s offer our clients have an exclusive access to high in demand and profit driven goods from bestselling items. With our ongoing deals you can mix and match items to drive higher margins and successful business growth.

At the heart of our wholesale business concept is providing our clients with unbeatable price points. With our all-inclusive sales category, you can view and make the most of trendy baby merchandise. You can also enhance your marketing efforts by providing your customers with similar promotions. Discover the following pages and check out our limited time sales offers!