Plush Toys & Activities
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Nûby has invested heavily into research and design of baby products since its inception in the 1970’s by parent company Luv n’ Care. Their philosophy is to make life as easy as possible for parents, through high quality products, safely manufactured and innovation inspired by nature. Their success is reflected in its distribution network reaching 155 countries and winning over 10 product awards in the last 5 years, including Gold in the Best Bottle Feeding category at the Mother and Baby Awards 2015.

Supply of the Nûby weaning and toddler feeding products is available from distributor Baby Brands Direct; offering retailers’ a choice of original designs and inventive features from ‘the fastest growing baby brand worldwide’. Products range from the Garden fresh steamer blender that makes smooth purees and chopped solid meals for toddlers, to the Natural Touch Bottle Warmer that features a hassle free one hand functionality. Serving new-borns to toddlers, Nûby say, “We strive towards making the lives of parents and children easy, simple and fun”.

Teddies are an essential purchase for all nursery rooms and also represent a large share of the new baby gift market. As a prime wholesaler to the nursery industry, Baby Brands Direct prides itself in stocking a variety of soft toys suitable for various stages of a baby's development. As a nominated distributor for leading brands including Fisher-Price, Lamaze, Peter Rabbit, Little Bird Told Me and Keel Toys, we are able to offer a huge range of quality plush toys. Our clients can select from: ring, bean, squeak & body rattles, activity plush toys, Disney character large toys, comfort blankets, linkable loop toys, audio & light soothers, ragdolls & plush dolls, musical plush toys, licensed character plush toys and nursery teddies.

Plush toys and activity items are high in demand as they play a crucial role in the educational process. Toddlers get attached to dolls, puppets, and stuffed animals as they teach them important skills. Retailers can shop at convenience with our unparalleled selection while benefiting from our competitive wholesale prices.

Plush Toys & Activities Categories

The Nuby feeding brand has a heritage of over 50years in the innovative development of baby and toddler products with a keen focus on simplifying everyday tasks. It is a rapidly expanding Company that takes pride in social responsibility donating to the Deaf Children’s Literacy Project and actively raising awareness on Down Syndrome. The Company also engages in the modern form of advocacy of their brand by collaborating with over 160 parent bloggers who are able to share detailed information about their real life use of the baby products. Wholesaler Baby Brands Direct supplies the award winning Nuby range to UK independent trade including pharmacies and baby and nursery store specialists.

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According to researchers, these playthings have unique advantages over other toys because kids know that a plush puppy or a princess doll represents a living thing; they can relate and attach emotions to. Playing with these "friends" allows kids to explore their complex feelings. Stuffed animals also give 2- and 3-year-olds the chance to master people skills, improve their vocabulary, and much more.

Paediatrics strongly recommend fluffy toys for boys as toys flexes boys’ language, a recent growing trend that has been turning over quick sales in the plush toy market. Baby Brands Direct considers all these facts whenever we are updating our catalogue. Our clients are assured to quickly tap into the latest trends with up-to-date trendy toys.