Baby Clothing
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Cinderella forms part of the Disney Princess franchise and she is quoted to be the chief princess in value, fame and supporting merchandise. Originally brought to Disney, by creator Walt Disney through his animated musical film in 1950, her legendary origins are based on the French Book by Charles Perrault in 1697, which includes the iconic story elements of the pumpkin, fairy-godmother and glass slippers.

The 2015 blockbuster, featuring Lily James as Cinderella, Cate Blanchett as Lady Tremaine, and Helena Bonham Carter as the Fairy Godmother, grossed over half a billion dollars, proving the continued appetite for the magical, fairy-tale romance of the Princess and how she continues to attract huge numbers of devoted fans of all ages. The iconic ‘Cinderella Castle’ in Disney World’s Magic Kingdom, guest TV appearances (e.g. Sesame Street) and theatre productions also contribute to the continued everlasting affection for her character. Her popularity has led to an array of toys, children’s bags and playsets being manufactured by brands including Mattel and Posh Paws International; supply of which is available from wholesaler Baby Brands Direct to approved retailers.

Fabric, design, safety, and practically are the details we all look for when purchasing baby clothing - not to mention the cuteness factor! Following retailer requests you will find here a selection of clothing brands each offering their own personality and unique market. Starting with the basic necessity baby clothing to high quality Rock outfits to dress up Disney costumes!

As a result of the latest celebrity and fashion trends, the baby’ clothing industry is worth billions and continues to grow. Parents are enjoying dressing up their little ones like never before. We believe that our clients should take advantage of the current market opportunities and have categorised the lines into baby outfits, sleepsuits, sleep bags, costumes, bodysuits, swaddles and baby bibs. By having it all in one place, our clients can tap into the different cultural preferences, with minimal cash outlay whilst capitalising on local demand.


Baby Clothing Categories

The oldest citing of a ‘Cinderella’ fairy-tale story is thought to be that of Rhodopis, which was about a Greek slave girl who marries the king of Egypt. The origins of what we know as Cinderella, comes from an Italian folk tale in 1634, called "Cenerentola" which is an Italian name for (ash). It has to do with the fact that servants and scullions were usually soiled with ash, because of their cleaning work and also trying to warm themselves by sitting close to the fireplace.

Over time, the word "Cinderella" has come to be associated with one whose attributes were unrecognized, or one who unexpectedly achieves recognition or success after a period of obscurity and neglect. It is also thought to be about development and the transition to adulthood. Treasured by children and adults across the global, merchandise of the icon Princess is a welcome addition in every household, available to stock now from supplier Baby Brands Direct.


Baby Brands Direct wholesales Rockabye baby, a brand that even babies are happy with. We offer you a superb selection of incredibly soft blankets that will keep babies cosy and warm. Super stylish, these blankets are embroidered with adorable bears and all-time favourite Disney character, Winnie the Pooh. Available in calming cream colours, wonderful pastel tones and a vibrant green, we offer a diverse selection of blankets to suit your range of clientele.

A warm baby is a happy baby, and nothing keeps the heat in like a baby bodysuit. Rockabye Baby and Gorgeous Gifts are two of the leading industry’s leaders working with us to supply you with the latest fashion in sleepwear. Bibs are an essential part of a baby's wardrobe, especially if parents have a messy eater on their hands. As a necessary, yet low value item, retailers can generate a good amount of profit through impulse and add on purchases. To find out more profit driven items, browse through the following pages.