• About
  • More Info
  • Resources

In 1987, David Giuliani, an entrepreneur with a background in electrical engineering, alongside 2 University of Washington professors, Dr. David Engel and Dr. Roy Martin, formed the company GemTech, to promote a dental hygiene device using a piezoelectric multimorph transducer. After several years of research and creating prototypes, the Sonicare toothbrush was introduced in November 1992 at a periodontal convention in Florida.

In 1995, the company was bought out by Philips, and re-named Philips Oral Healthcare, Inc. Testament to the success of the technology used, the end of 2001 saw Sonicare become the number-one selling rechargeable power toothbrush in the United States. In 2003, in order to reinforce the success of its Sonicare toothbrush Philips began rebranding its growing range as "Philips Sonicare". Multi award-winning distributor Baby Brands Direct offer a select range of children’s power toothbrushes and replacement brushes for pharmacy and nursery stockists. Philips Sonicare say of their range, “After 20 years, we're still the #1 recommended sonic power toothbrush brand by dental professionals worldwide”.

This is a great page for retailers to grab a bargain! We run regular monthly promotions with feeding brand market share leaders Philips Avent and Tommee Tippee. To receive a copy of the forecasted promotional plan for these brands, please e-mail We also have margin maintenance schemes from brands such as Tiny Love, that offer a reduced trade price to ensure your margins stay protected i.e. the same, when competing with the ‘going consumer price’. You will also find fantastic deals on end of lines, flash manufacturer offers and category sales, making for a great way to capitalise on online and in-store traffic and sales.

All our trade sales discounts are available to registered Baby Brands Direct customers who will also receive e-mails on exclusive voucher code offers. Please also be sure to check our Promotions Page for amazing BOGOF style deals, money off and percentages off, all applied at checkout! Some of these great offers are funded by the manufactured to promote new lines and encourage increased range listing. Please take advantage of these exclusive great prices while they last! Finally, don’t forget to participate in our competitions for your chance to win FREE STOCK!

SALE Categories


With extensive experience in the industry, Baby Brands Direct is a nursery specialist who has always been striving to provide clients with both top rated baby products and top quality customer service. We pride ourselves in giving value to our customers. With each sale’s offer our clients have an exclusive access to high in demand and profit driven goods from bestselling items. With our ongoing deals you can mix and match items to drive higher margins and successful business growth.

At the heart of our wholesale business concept is providing our clients with unbeatable price points. With our all-inclusive sales category, you can view and make the most of trendy baby merchandise. You can also enhance your marketing efforts by providing your customers with similar promotions. Discover the following pages and check out our limited time sales offers!