Soothers, Teethers & Oral Care
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In 1987, David Giuliani, an entrepreneur with a background in electrical engineering, alongside 2 University of Washington professors, Dr. David Engel and Dr. Roy Martin, formed the company GemTech, to promote a dental hygiene device using a piezoelectric multimorph transducer. After several years of research and creating prototypes, the Sonicare toothbrush was introduced in November 1992 at a periodontal convention in Florida.

In 1995, the company was bought out by Philips, and re-named Philips Oral Healthcare, Inc. Testament to the success of the technology used, the end of 2001 saw Sonicare become the number-one selling rechargeable power toothbrush in the United States. In 2003, in order to reinforce the success of its Sonicare toothbrush Philips began rebranding its growing range as "Philips Sonicare". Multi award-winning distributor Baby Brands Direct offer a select range of children’s power toothbrushes and replacement brushes for pharmacy and nursery stockists. Philips Sonicare say of their range, “After 20 years, we're still the #1 recommended sonic power toothbrush brand by dental professionals worldwide”.

Comprehensive oral care has been always essential to parents. The demand for quality soothers, teethers and oral care products is ever growing. With a wide-ranging portfolio of trendy products from award-winning industry leaders, you can now select high quality baby items for your clients. Baby Brands Direct stocks leading and sought-after brands like NUK, Philips Avent, MAM, Tommee Tippee, Closer to Nature and Beaba. In our catalogue you can find a variety of soothers starting from birth to 18 months, ranging from silicone to latex materials, standard to orthodontic shaped, breathable shields, and even soother handles that are completely BPA free.

You can view a vast array of different colours, patterns and items that are not found in a standard store. We believe in adding value for our customers through constant research and competitive offerings. Future projections indicate that design will continue playing a key role in parents’ buying behaviour. That is why we will carry on presenting you up-to do date and exclusive oral hygiene items at wholesale prices.

Soothers, Teethers & Oral Care Categories


Baby Brands Direct is a nursery distributor focused on offering retailers effective and affordable soothers and teethers for play and to help the baby's gums. You can ensure the perfect start of life and we can ensure you with free to use and professionally organised products descriptions and images.

Global trends have moved production into cute, innovative, fun and yet practical oral care products.Our company understands that oral products are must have essentials in early oral hygiene as much as a sanitizer as much as a comforter. Parents enjoy functional and ergonomic designs; babies enjoy the fun in the routine. Baby Brands Direct enjoys stable and loyal relationships with our suppliers. Our clients enjoy it all!