Activity Toys & Crafts
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‘Guess How Much I Love You’, is a pre-school, heart-warming tale of two Nutbrown Hares competing to measure and express their love for one another; through an adventure lead by ever-curious ‘Little Nutbrown’ Hare to discover nature's secrets in their forest home. Since being first published in 1994, by Sam McBratney and beautifully illustrated in watercolours by Anita Jeram, it has sold over 28million copies in 53 languages. In 2012, an animated adaptation of the books began airing through Canada's CCI Entertainment and Disney Junior with great success. The charming show received an AACTA Award nomination for "Best Children's Television Series" and is being renewed for a second season.

The Times, review of the book states, ‘The pictures, which are uncluttered, light, expressive and full of movement, match the poignancy of the text. They are delightful to children and the simple, poetic language lends itself to re-reading.’ Baby Brands Direct is an exclusive wholesale partner of Rainbow Designs, licenced manufacturers of the publications plush toys in the supply of the same to independent retailers.

Baby Brands Direct brings to the nursery industry, a selection of the best branded and quality activity toys and crafts available. As a leading wholesaler direct to trade we take pride in providing award-winning brands including Tomy, Fisher-Price, Oball, Tiny Love, Brights Starts, along with licensed character toys like Thomas, Winnie the Pooh and Peppa Pig, Mega Bloks, Bing, East Coast, Frozen Fashion and the bestseller, Baby Einstein . Clients can browse a wide range of categories including activity centres, phones & gadgets, high chair toys, toddler activity toys, activity toys, cars, trains & planes, shape sorters & puzzles, imaginary play, learn to crawl, understanding music, activity arches, spirals & bars and aqua draw fun.

According to 2014 point-of-sales data from The NPD Group, the Building Sets and Arts & Crafts categories grew by 13% and 3%, respectively, proving that kids love to create interesting structures, designs, inventions and other projects that will set them apart from others and let their talents shine through.


Activity Toys & Crafts Categories

This is the story of two Nutbrown Hares, Big Nutbrown Hare and Little Nutbrown Hare; they are not defined as Father and Son in the original storybooks but are referred to as such in the narration for the animated television series. Little Nutbrown Hare asks Big Nutbrown Hare the titular question, "Guess how much I love you?", and the book continues as the two use larger and larger measures to quantify how much they love each other in answer to the question. A climax includes Big Nutbrown Hare’s touching declaration to Little Nutbrown Hare, ‘I love you right up to the moon – and back.’ The story is simple, but effectively shows the love the two share for each other.

Its sweet messages about love and friendship make the plush toys a symbolic choice to stock in store to remind pre-schoolers to be curious, ask questions about the world and its workings, a reminder of the joys of having friends to share journeys, and especially positive messages about family in the form of Little Nutbrown Hare's loving reunions with his Big Nutbrown Hare at the end of each day. It also forms great tool for role play between parent and child. Gift, pharmacy, nursery and pre-school retailers can obtain stock at trade price of this positively emotive range distributed through Baby Brands Direct.


Furthermore, the NPD Group’s Retail Tracking Service reports that the total toy market for 2014 was in the $22 billion range and it continues growing. With the exponential growth comes the wide variety of goods that Baby Brands Direct carefully selected to present you with profit driven toys and crafts that will grow your business too.

In the following pages you will find open-ended toys and games to help promote creativity, problem-solving skills and electronics that attract tech-savvy kids. You are also able to access items that follow the mini madness trend of toys that come in small packages at a lower price point. The subcategories include smart play items with educational purposes which have been massively favorited by parents. Retailers can make the most of the ever green aquatic-themed trend or choose from several dolls, games, outdoor toys and more.