Activity Toys & Crafts
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Peppa Pig is a children’s animation television show about a pig named Peppa and her family, as they go about everyday life. Its popularity is down to children’s ability to relate to Peppa and her personality. From the incessant questions and the relationship with her sibling, to her endearing mischievous streak, children see themselves in this delightfully cute character.

First aired in 2004, Peppa Pig has grown into the number one pre-school property in the UK and is a $1billion global TV and merchandise franchise. The creators, Mark Baker, Neville Astley and Phil Davies, will be producing an additional 52 episodes as part of the £140mn acquisition deal by Entertainment One, whose chief financial officer claims the control will allow them to drive the brand to $2billion in global sales over the next 5 years. Baby Brands Direct wholesales this key pre-school licence to registered retailers, which includes a selection of baby comfort blankets and rattles in both characters Peppa and George.

Baby Brands Direct brings to the nursery industry, a selection of the best branded and quality activity toys and crafts available. As a leading wholesaler direct to trade we take pride in providing award-winning brands including Tomy, Fisher-Price, Oball, Tiny Love, Brights Starts, along with licensed character toys like Thomas, Winnie the Pooh and Peppa Pig, Mega Bloks, Bing, East Coast, Frozen Fashion and the bestseller, Baby Einstein . Clients can browse a wide range of categories including activity centres, phones & gadgets, high chair toys, toddler activity toys, activity toys, cars, trains & planes, shape sorters & puzzles, imaginary play, learn to crawl, understanding music, activity arches, spirals & bars and aqua draw fun.

According to 2014 point-of-sales data from The NPD Group, the Building Sets and Arts & Crafts categories grew by 13% and 3%, respectively, proving that kids love to create interesting structures, designs, inventions and other projects that will set them apart from others and let their talents shine through.


Activity Toys & Crafts Categories

Peppa Pig co-owner Entertainment One, took control of the UK producer Astley Baker Davies, the creator of the hit cartoon character in order to gain an 85% control of the franchise. Commenting on the acquisition in 2015, Giles Willits, chief financial officer stated, “We think this is a property that can double in size over the next five years. We took $1bn in retail sales around the world through the brand last year (2015), we think that can go to $2bn in five years. Peppa Pig is too big of an asset to not control it completely.” High quality supply of baby and nursery gear of this loved character merchandise can be obtained from wholesaler Baby Brands Direct, to independent gift and nursery retailers.


Furthermore, the NPD Group’s Retail Tracking Service reports that the total toy market for 2014 was in the $22 billion range and it continues growing. With the exponential growth comes the wide variety of goods that Baby Brands Direct carefully selected to present you with profit driven toys and crafts that will grow your business too.

In the following pages you will find open-ended toys and games to help promote creativity, problem-solving skills and electronics that attract tech-savvy kids. You are also able to access items that follow the mini madness trend of toys that come in small packages at a lower price point. The subcategories include smart play items with educational purposes which have been massively favorited by parents. Retailers can make the most of the ever green aquatic-themed trend or choose from several dolls, games, outdoor toys and more.