Changing & Potty Training
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Peppa Pig is a children’s animation television show about a pig named Peppa and her family, as they go about everyday life. Its popularity is down to children’s ability to relate to Peppa and her personality. From the incessant questions and the relationship with her sibling, to her endearing mischievous streak, children see themselves in this delightfully cute character.

First aired in 2004, Peppa Pig has grown into the number one pre-school property in the UK and is a $1billion global TV and merchandise franchise. The creators, Mark Baker, Neville Astley and Phil Davies, will be producing an additional 52 episodes as part of the £140mn acquisition deal by Entertainment One, whose chief financial officer claims the control will allow them to drive the brand to $2billion in global sales over the next 5 years. Baby Brands Direct wholesales this key pre-school licence to registered retailers, which includes a selection of baby comfort blankets and rattles in both characters Peppa and George.

Baby Brands Direct is a worldwide distributor of changing and potty training. Our extensive list of products includes: changing mats, potties, nappy disposal equipment, step stools, sterilirants and hygiene products as well as trainer seats. Our clients can offer a complete package that would fit any taste and needs. Parents like to have it all because it simply eases their lives; it protects the baby and having it all means less cleaning up. Baby Brands Direct has also ensured our clients spend less time in selecting what are the items in demand; we simply have them all for you.

Retailers can rely on leading and reputable brands such as Fisher-Price, Tiny Tatty, Munchkin, Disney, Milton and CTN. We work closely with suppliers to ensure our clients get the best prices, receive volume discounts and we are delighted to also offer loyalty credits. You have access to comprehensive products descriptions and maintenance’s instructions. All of this information along with CVS files and image footage is free so you can get your stock quickly to your end users.



Changing & Potty Training Categories

Peppa Pig co-owner Entertainment One, took control of the UK producer Astley Baker Davies, the creator of the hit cartoon character in order to gain an 85% control of the franchise. Commenting on the acquisition in 2015, Giles Willits, chief financial officer stated, “We think this is a property that can double in size over the next five years. We took $1bn in retail sales around the world through the brand last year (2015), we think that can go to $2bn in five years. Peppa Pig is too big of an asset to not control it completely.” High quality supply of baby and nursery gear of this loved character merchandise can be obtained from wholesaler Baby Brands Direct, to independent gift and nursery retailers.


As a disinfectant supplier, Baby Brands Direct presents you the latest trends and developments in the market. Not only are our changing mats designed with comfort in mind, but we offer a range of designs and colours to choose from, including a changing mat printed with the iconic Tiny Tatty Teddy and 101 Dalmatians complete with a striking paw print border. Our nappy disposal systems provide a convenient, hygienic and cost efficient alternative.

Browse through our selection of innovative potties, from odourless to comfort orientated, to colourful designs and we will guarantee a great wholesale price. We have brought together products from some of the biggest brands in the world, bringing to you seats that eliminate odour and carry some of children’s most loved characters.