Plush Toys & Activities
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Peppa Pig is a children’s animation television show about a pig named Peppa and her family, as they go about everyday life. Its popularity is down to children’s ability to relate to Peppa and her personality. From the incessant questions and the relationship with her sibling, to her endearing mischievous streak, children see themselves in this delightfully cute character.

First aired in 2004, Peppa Pig has grown into the number one pre-school property in the UK and is a $1billion global TV and merchandise franchise. The creators, Mark Baker, Neville Astley and Phil Davies, will be producing an additional 52 episodes as part of the £140mn acquisition deal by Entertainment One, whose chief financial officer claims the control will allow them to drive the brand to $2billion in global sales over the next 5 years. Baby Brands Direct wholesales this key pre-school licence to registered retailers, which includes a selection of baby comfort blankets and rattles in both characters Peppa and George.

Teddies are an essential purchase for all nursery rooms and also represent a large share of the new baby gift market. As a prime wholesaler to the nursery industry, Baby Brands Direct prides itself in stocking a variety of soft toys suitable for various stages of a baby's development. As a nominated distributor for leading brands including Fisher-Price, Lamaze, Peter Rabbit, Little Bird Told Me and Keel Toys, we are able to offer a huge range of quality plush toys. Our clients can select from: ring, bean, squeak & body rattles, activity plush toys, Disney character large toys, comfort blankets, linkable loop toys, audio & light soothers, ragdolls & plush dolls, musical plush toys, licensed character plush toys and nursery teddies.

Plush toys and activity items are high in demand as they play a crucial role in the educational process. Toddlers get attached to dolls, puppets, and stuffed animals as they teach them important skills. Retailers can shop at convenience with our unparalleled selection while benefiting from our competitive wholesale prices.

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Peppa Pig co-owner Entertainment One, took control of the UK producer Astley Baker Davies, the creator of the hit cartoon character in order to gain an 85% control of the franchise. Commenting on the acquisition in 2015, Giles Willits, chief financial officer stated, “We think this is a property that can double in size over the next five years. We took $1bn in retail sales around the world through the brand last year (2015), we think that can go to $2bn in five years. Peppa Pig is too big of an asset to not control it completely.” High quality supply of baby and nursery gear of this loved character merchandise can be obtained from wholesaler Baby Brands Direct, to independent gift and nursery retailers.


According to researchers, these playthings have unique advantages over other toys because kids know that a plush puppy or a princess doll represents a living thing; they can relate and attach emotions to. Playing with these "friends" allows kids to explore their complex feelings. Stuffed animals also give 2- and 3-year-olds the chance to master people skills, improve their vocabulary, and much more.

Paediatrics strongly recommend fluffy toys for boys as toys flexes boys’ language, a recent growing trend that has been turning over quick sales in the plush toy market. Baby Brands Direct considers all these facts whenever we are updating our catalogue. Our clients are assured to quickly tap into the latest trends with up-to-date trendy toys.