Dorel ‘Juvenile’ is one of three industry segments that Dorel Industries operates in. The parent company is a global giant with annual sales of US$2.7 billion, employing approximately 11,500 people in its divisions located in across twenty-five countries. It completed its public offering in July 1987 following a merger between Dorel Co. Ltd., a juvenile products company founded by Leo Schwartz in 1962 and Ridgewood Industries, a ready-to-assemble (RTA) furniture company established by Martin Schwartz, Jeff Segel and Alan Schwartz in 1969. It established Dorel U.K. in 1988 and continues to grow steadily, both organically and through a series of strategic acquisitions including Tiny Love in 2014.
Dorel Juvenile is a world class baby and children’s products company, creating innovative products to serve needs whilst putting its emphasis on safety. A trusted, renowned brand, dedicated to the well-being of babies and young children, they are a must-have component of the distributed brands to independent retailers by Baby Brands Direct.
Cot Mobiles, Projectors and Take Alongs are an essential purchase for every parent constituting a significant proportion of the new baby gift sales. As a wholesaler of baby and nursery products, Baby Brands Direct, stocks leading industry brands such as Tiny Love, Fisher-Price and Tomy, Bright Stars, Lamaze Jelly, Taggies, Lamaze, Babymoov, Winnie, Munchkin, Baby Einstein, ELC, CHMILY, Beaba, Lindam, Brother Max, Boon Glo and Safety First.
We also supply audio and light soothers, activity arches, spirals and bars and night lights. Our range covers a variety of price points and designs for retailers to enrich their merchandise with. With parents often buying more than one item, sales have been quickly increasing. You can easily navigate through the following catalogue and select what fits your business best. With our ongoing volume discounts and loyalty credit, we have made sure that our clients are looked after and assisted in their business propositions.
A giant within the world of the nursery industry they tread with meticulous delicacy, using the moto ‘Care for Precious Life’. They strive to study and understand the complexities of family life, what it is to be a parent and to use this understanding to develop smart child mobility and caring solutions.
Dorel Juvenile's portfolio of brands that are wholesaled by Baby Brands Direct include Tiny Love, Safety First and Baby Art. Mr. Keith Belch, Territory Sales Manager at Dorel comments, ‘We have had great feedback from the trade on the coveted service provided by Baby Brands Direct and are very pleased that they will carry the ranges.’
Cot Mobiles, Projectors and Take Alongs are in high demand because they serve a great purpose. They are playful, cheerful and comforting items that assist in the baby’s sleep and relaxation. They also assist parents immensely in getting enough rest for themselves. Apart from beautiful designs you will also offer practical nursing solutions.
In fact, new-born babies tend to snooze roughly 18 hours a day. Thus, parents look for the best ways to relax their littles ones. With our extensive portfolio your customers can choose from musical to light therapies that will help parents create that nursery a special growing up space. Cot mobiles also assist in strengthening baby's muscles and baby’s coordination development. The top seller, Fisher-Price Rainforest Mobile, is designed to boost baby's visual stimulation with its colourful rainforest characters that spin as the mobile rotates. To find our more what your clients get with each item, browse the following pages and dive into our premium selection.