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Dorel ‘Juvenile’ is one of three industry segments that Dorel Industries operates in. The parent company is a global giant with annual sales of US$2.7 billion, employing approximately 11,500 people in its divisions located in across twenty-five countries. It completed its public offering in July 1987 following a merger between Dorel Co. Ltd., a juvenile products company founded by Leo Schwartz in 1962 and Ridgewood Industries, a ready-to-assemble (RTA) furniture company established by Martin Schwartz, Jeff Segel and Alan Schwartz in 1969. It established Dorel U.K. in 1988 and continues to grow steadily, both organically and through a series of strategic acquisitions including Tiny Love in 2014.
Dorel Juvenile is a world class baby and children’s products company, creating innovative products to serve needs whilst putting its emphasis on safety. A trusted, renowned brand, dedicated to the well-being of babies and young children, they are a must-have component of the distributed brands to independent retailers by Baby Brands Direct.
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A giant within the world of the nursery industry they tread with meticulous delicacy, using the moto ‘Care for Precious Life’. They strive to study and understand the complexities of family life, what it is to be a parent and to use this understanding to develop smart child mobility and caring solutions.
Dorel Juvenile's portfolio of brands that are wholesaled by Baby Brands Direct include Tiny Love, Safety First and Baby Art. Mr. Keith Belch, Territory Sales Manager at Dorel comments, ‘We have had great feedback from the trade on the coveted service provided by Baby Brands Direct and are very pleased that they will carry the ranges.’
As a worldwide supplier, Baby Brands Direct has made it convenient for retailers to stock on brands and items that they often have scarce or no access to locally. For instance, Babymoov has introduced innovative inflatable bathtub, perfect for parents looking for a comfortable, safer bath for their baby. From mats that tell you when the water is too hot to T bars that help hold the baby in place. You can choose from the Earth Friendly Baby range offering organic shampoos, body lotions, baby wipers, massage oil and bubble bath. Hooded towels have been a growing hit among retailers and parents.
Our partners, Munchkin, have introduced a line of bath time ducks to help parents check the temperature of their baby’s bath, doubling as fun, exciting toys for baby to play with while in the tub. Our range of bath inserts and supports are designed to make bath time easier for parents. We have made available a range of bath time accessory products, from the practical Tommee Tippee and Beaba who are providing you with baby scissors and combs to nail clippers and nose aspirators.