Travel, Car Seats & Outdoor
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Dorel ‘Juvenile’ is one of three industry segments that Dorel Industries operates in. The parent company is a global giant with annual sales of US$2.7 billion, employing approximately 11,500 people in its divisions located in across twenty-five countries. It completed its public offering in July 1987 following a merger between Dorel Co. Ltd., a juvenile products company founded by Leo Schwartz in 1962 and Ridgewood Industries, a ready-to-assemble (RTA) furniture company established by Martin Schwartz, Jeff Segel and Alan Schwartz in 1969. It established Dorel U.K. in 1988 and continues to grow steadily, both organically and through a series of strategic acquisitions including Tiny Love in 2014.

Dorel Juvenile is a world class baby and children’s products company, creating innovative products to serve needs whilst putting its emphasis on safety. A trusted, renowned brand, dedicated to the well-being of babies and young children, they are a must-have component of the distributed brands to independent retailers by Baby Brands Direct.

From a complete indoor baby’s and toddler’s gear to a complete outdoor kit of travel equipment, bags and outdoors essentials. Baby Brands Direct wholesales high rated items like travel and safety mirrors, car & pram seat inserts, baby carries, sunglasses, car window sun shades, pram & stroller accessories, baby & child reins, tents, paddling pools & play pens, car travel accessories, changing bags, kids bags and purses.

Our partner suppliers are well-known industry leaders with reputations standing for innovative and quality driven companies. Retailers have trusted our extensive merchandise while enjoying high profits and positive customers’ feedbacks. The following pages represent you with the latest trendy goods in a diverse range of designs, colours and sizes to suit parents’ lifestyles preferences. With our quick ordering process and fantastic price points, you can also tap into the growing industry sector, offering your clients a competitive product’ assortment along with quality and value. Follow the latest trends leveraging favourite children’s TV shows characters to attract customers’ attention and turn their interest into a purchase.


Travel, Car Seats & Outdoor Categories

A giant within the world of the nursery industry they tread with meticulous delicacy, using the moto ‘Care for Precious Life’. They strive to study and understand the complexities of family life, what it is to be a parent and to use this understanding to develop smart child mobility and caring solutions.

Dorel Juvenile's portfolio of brands that are wholesaled by Baby Brands Direct include Tiny Love, Safety First and Baby Art. Mr. Keith Belch, Territory Sales Manager at Dorel comments, ‘We have had great feedback from the trade on the coveted service provided by Baby Brands Direct and are very pleased that they will carry the ranges.’


As a business to business dealer, we have made sure our selection comprises of functional and favourite baby products of all time. We have also strictly selected safe and reliable goods that parents trust and therefore buy into. Discover award-winning brands like Lindam, Munchkin, JJ Cole and many other experts in the baby industry. Browse our catalogue and find the Babymoov Anti UV umbrella protecting children from the sun and the rain or Tomy’s 3 in 1 carrier, allowing baby to sit forwards and backwards and even in back pack mode.

Baby Brands Direct is a worldwide distributor who gives you an access to stock that often retailers cannot find locally. With the dynamics of the industry, retailers can enjoy drop shipping services, free to use and professionally organised products’ descriptions, images and CVs files.