Soothers, Teethers & Oral Care
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Dorel ‘Juvenile’ is one of three industry segments that Dorel Industries operates in. The parent company is a global giant with annual sales of US$2.7 billion, employing approximately 11,500 people in its divisions located in across twenty-five countries. It completed its public offering in July 1987 following a merger between Dorel Co. Ltd., a juvenile products company founded by Leo Schwartz in 1962 and Ridgewood Industries, a ready-to-assemble (RTA) furniture company established by Martin Schwartz, Jeff Segel and Alan Schwartz in 1969. It established Dorel U.K. in 1988 and continues to grow steadily, both organically and through a series of strategic acquisitions including Tiny Love in 2014.

Dorel Juvenile is a world class baby and children’s products company, creating innovative products to serve needs whilst putting its emphasis on safety. A trusted, renowned brand, dedicated to the well-being of babies and young children, they are a must-have component of the distributed brands to independent retailers by Baby Brands Direct.

Comprehensive oral care has been always essential to parents. The demand for quality soothers, teethers and oral care products is ever growing. With a wide-ranging portfolio of trendy products from award-winning industry leaders, you can now select high quality baby items for your clients. Baby Brands Direct stocks leading and sought-after brands like NUK, Philips Avent, MAM, Tommee Tippee, Closer to Nature and Beaba. In our catalogue you can find a variety of soothers starting from birth to 18 months, ranging from silicone to latex materials, standard to orthodontic shaped, breathable shields, and even soother handles that are completely BPA free.

You can view a vast array of different colours, patterns and items that are not found in a standard store. We believe in adding value for our customers through constant research and competitive offerings. Future projections indicate that design will continue playing a key role in parents’ buying behaviour. That is why we will carry on presenting you up-to do date and exclusive oral hygiene items at wholesale prices.

Soothers, Teethers & Oral Care Categories

A giant within the world of the nursery industry they tread with meticulous delicacy, using the moto ‘Care for Precious Life’. They strive to study and understand the complexities of family life, what it is to be a parent and to use this understanding to develop smart child mobility and caring solutions.

Dorel Juvenile's portfolio of brands that are wholesaled by Baby Brands Direct include Tiny Love, Safety First and Baby Art. Mr. Keith Belch, Territory Sales Manager at Dorel comments, ‘We have had great feedback from the trade on the coveted service provided by Baby Brands Direct and are very pleased that they will carry the ranges.’


Baby Brands Direct is a nursery distributor focused on offering retailers effective and affordable soothers and teethers for play and to help the baby's gums. You can ensure the perfect start of life and we can ensure you with free to use and professionally organised products descriptions and images.

Global trends have moved production into cute, innovative, fun and yet practical oral care products.Our company understands that oral products are must have essentials in early oral hygiene as much as a sanitizer as much as a comforter. Parents enjoy functional and ergonomic designs; babies enjoy the fun in the routine. Baby Brands Direct enjoys stable and loyal relationships with our suppliers. Our clients enjoy it all!